Global Digital Marketing Manager
3 weeks ago
At Standard BioTools, we are seeking a highly skilled Global Campaign Manager to lead the planning and execution of digital marketing campaigns and activities. This role will be responsible for developing and implementing multi-channel marketing programs to promote our products and services to key buying segments.
The primary focus of this role will be on product line specific activities, including email marketing, social media marketing, and website content to progress leads through to a Marketing Qualified Lead (MQL). This collaborative individual will need to work effectively within the Standard BioTools global marketing team as well as with product teams across the organization to generate more qualified leads.
This position reports to the Director of Commercial Growth/Digital Marketing and works within the broader global marketing and product teams to identify appropriate strategically differentiated marketing approaches, messages, and tactics.
Key Responsibilities:
- Develop and deploy campaign strategy for a specific product line.
- Provide digital channel support for the launch of new products and services within a specific product line.
- Effectively utilize web, marketing automation, CRM, and social media tools for digital engagement.
- Utilize analytical tools and revenue reporting data to guide sound marketing decisions to meet or exceed financial and marketing performance objectives.
- Interact with varying levels of leadership to report on progress and escalate challenges.
- Interact with product marketing leads to execute downstream marketing tactics.
- Hold alignment between corporate, portfolio, and services/technology level messaging for clear market communication.
- Support channel marketing with third-party paid media oversight and management.
Requirements:
- 8+ years of experience in global, multi-channel digital marketing supporting large life science portfolios.
- Ability to manage digital assets and implement digital best practices to boost external optics within the life science/biotech industry.
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