Product Marketing Director
2 days ago
We are seeking an experienced Product Marketing Director to lead our go-to-market strategy for our enterprise product suite. As a key member of our team, you will drive product adoption and revenue growth through the development and implementation of a comprehensive product marketing strategy.
Key Responsibilities- Develop and execute a product marketing strategy that aligns with company goals and drives product adoption and revenue growth.
- Lead the development of product positioning, messaging, and value propositions that resonate with target customers and differentiate our products in the market.
- Partner with Product Management to understand product roadmaps, market opportunities, and customer needs, ensuring alignment of marketing strategies with product development.
- Coordinate go-to-market planning and execution for new product launches, ensuring cross-functional alignment with Sales, Product Management, and Customer Success teams.
- Conduct market research, competitive analysis, and customer insights to inform product strategy, positioning, and pricing.
- Monitor and analyze key performance metrics to assess the efficiency of marketing campaigns and strategies, making data-driven adjustments as needed.
- Lead a seasoned product marketing team, encouraging a culture of collaboration, innovation, and continuous learning.
- Represent the company at industry events, conferences, and webinars to build thought leadership and brand awareness.
- 15+ years of experience in product marketing in FinTech or financial services, with a strong emphasis on enterprise marketing and leadership.
- Demonstrated passion for payments, blockchain, and digital assets.
- Proven ability to influence and lead cross-functional teams effectively.
- Exceptional skills in simplifying complex concepts into compelling messaging and differentiated positioning.
- Strong capability in identifying and developing engaging story angles for effective communication.
- Excellent verbal and written communication skills, with a keen eye for detail and a strong dedication to excellence.
Ripple is a leading provider of crypto solutions for financial institutions, businesses, governments, and developers. We are committed to building a world where value moves like information does today, improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world.
We offer a competitive salary, bonuses, and equity, as well as a comprehensive benefits package that includes physical and mental healthcare, retirement, family forming, and family support. We also offer a mobile phone stipend, R&R days, generous wellness reimbursement, and a generous vacation policy.
Ripple is an Equal Opportunity Employer. We are committed to building a diverse and inclusive team and do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
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