Product Marketing Director
1 month ago
As a Product Marketing Director at Homebase, you will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers. You will lead our product marketing team, defining our audience segments and launching new payroll and team and shift management tools they need. You will work closely with Product, influencing the product roadmap and pricing and packaging strategies, as well as working with Creative, Sales, and Support teams to create the right personalized experiences for different segments to drive awareness and adoption of products you launch.
Key Responsibilities:- Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
- Define and refine product positioning and messaging that resonates with local business owners and operators. Clearly articulate the unique value propositions and differentiation of our products.
- Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done.
- Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions and needs that current payroll and shift management tools are not addressing.
- Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools.
- Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results.
- Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase's solutions.
- Annual salary $180,000 - $195,000 Stock Options - Everyone is an Owner
- 401(k) program + 4% company match
- Employer supplemented Medical, Dental, and Vision Insurance Plans
- 20 days of accrued PTO, annual paid holidays and paid volunteer time off
- Continued learning and development stipend
- Paid life insurance
- Short- and long-term disability coverage
- Paid parental leave
- Commuter benefits
- Flexible spending account (FSA) options
- Top-of-the-line equipment and stipend for workspace setup
- Work from home Monday, Thursday, & Friday
- Meals provided at our vibrant work spaces
- Team offsites and monthly opportunities to engage with fellow Homies
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