Global Marketing Director

3 weeks ago

San Francisco, California, United States Twist Bioscience Full time

At Twist Bioscience, we are seeking a visionary and results-driven leader to spearhead our global marketing efforts and drive sustainable growth. The Sr Director, Global Marketing is responsible for leading all aspects of Twist's global marketing activities, including planning, developing, and executing the company's marketing strategies, campaigns, and programs.

Key Responsibilities
  • Define target strategies based on customer and market requirements, interacting with diverse technical and non-technical groups at all organizational levels to delineate and solidify our program strategy.
  • Lead a talented team of marketing professionals, fostering a culture of creativity, collaboration, and data-driven decision making.
  • Oversee the creation of high-quality content (blogs, articles, white papers, case studies, etc.) that educates target audiences, showcases Twist's thought leadership, and positions the company for success.
  • Manage the marketing budget and identify opportunities for maximizing ROI.
  • Work with product management, digital marketing, and the regional teams to direct the creation, execution, and evaluation of all global marketing programs & campaigns to drive revenue across our multiple channel mix including eCommerce, sales teams, and distributors.
  • Partner with Sales and other internal teams to ensure integrated marketing and sales efforts for lead generation and conversion.
  • Establish, drive, and report out group KPIs in line with strategic goals.
  • Facilitate the development of product messaging for a variety of internal and external needs including event tactics, webinars, case studies, and training materials.
  • Develop a comprehensive communications process and plan for external and internal audiences, maintaining brand & company voice.
  • Manage relationships with external agencies and copywriters, as well as develop our KOL network to create meaningful campaigns and impactful content.
  • Determine a cohesive event strategy plan incorporating the needs of each region - AMER, EMEA, and APAC.
  • Follow regulatory and ISO 13485 requirements.
Requirements
  • Bachelor's Degree. MBA or Master's Degree.
  • Proven track record of managing broad range of marketing channels with demonstrated success in driving revenue growth through e-commerce channels.
  • 10+ years of experience in marketing in life sciences industry and the strong ability to grasp scientific and technology topics. Familiarity with synthetic biology, genomics, and next-gen sequencing space.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Strong business acumen and the ability to use data for decision-making.
  • Collaborative style, building alignment across diverse project teams delivering and driving teams to deliver and exceed their goals.
  • Excellent problem-solving skills with attention to detail with the ability to step back and analyze the overall business.
  • Strong verbal and written communications skills and the ability to support business unit executives with analysis and.
  • Willingness to dig into details and analyze variances and trends.
  • Strong organizational, problem-solving, and analytical skills, with the ability to manage priorities and workflow.
  • Ability to travel up to 20% of time to support business objectives.

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