CRM Marketing Specialist

4 days ago

Chicago, Illinois, United States Morning Walk Full time

About Morning Walk

Morning Walk is a dynamic and forward-thinking Performance Branding Agency that specializes in creating healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. Our team of insatiably curious thinkers and makers is dedicated to craft, optimism, and innovation. Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM, and Analytics.

About the Role

We are seeking a growth-minded CRM Marketing Specialist to join our Performance Marketing Data & CRM team. This role will be the primary lead for a hospitality resort client. The individual will be focused on the design, implementation, and iteration of our client's CRM strategy. Our client is in growth mode, making investments in digital and data transformation throughout the organization. The role is involved in high-impact CRM projects from the ground floor and has high visibility as we collectively support growth initiatives for the business.

Key Responsibilities

  • Be responsible for the day-to-day production of multi-channel campaigns alongside our client stakeholders.
  • Collaborate with leadership and stakeholders on overall CRM communication strategy to help meet organization goals – new growth, retention, and reengagement.
  • Help develop and document best practices for the organization on data usage, segmentation, targeting, and communication flows.
  • Support the marketing organization in developing and analyzing 'test and learn' strategies to optimize effectiveness.
  • Strategize and brief on content to be developed for messaging throughout the campaigns – on brand, on trend, and on performance.
  • Pull campaign and canvas analytics to interpret and provide insight into performance.
  • Develop and innovate new processes to help drive efficiency through automation.

Requirements

  • 2+ years of experience in a similar role delivering multi-channel data-driven campaigns using marketing automation tools (e.g. Braze).
  • A focus on campaign development for B2C.
  • Foundational to intermediate knowledge of HTML and CSS.
  • Proficiency in working with data through Excel or other platforms.
  • Strong sense of ownership, critical thinking, and curiosity.
  • Creative and strategic mindset to developing communication content strategies.
  • Ability to clearly communicate data concepts with both technical and non-technical stakeholders.

Bonus Qualifications

  • Applicable CRM work in the travel and hospitality industry.
  • Hands-on work with Braze.
  • Strong experience with the Liquid language.
  • SQL knowledge for advanced segmentation.

What We Offer

Morning Walk offers a competitive salary and benefits package including medical, dental, and vision insurance, 401(k) with company match, as well as PTO and paid holidays. We have offices in Milwaukee's Third Ward and downtown Chicago. This is for a hybrid role. We work in-office on Mondays, Wednesday, and Fridays, and Tuesday and Thursdays, you have the option to work from home if you'd like.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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