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Marketing Specialist, CRM, Business Development

2 months ago

Chicago, Illinois, United States Northwestern Medicine Full time

About This Role

The Senior Marketing Specialist, CRM reflects the mission, vision, and values of Northwestern Medicine, adheres to the organization's Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines, and all other regulatory and accreditation standards.

Key Responsibilities

  • Understand the scope and objectives of assigned projects and deliver against those objectives.
  • Ability to execute projects of grander scale and multiple projects as necessary.
  • Independently manages creation of plans/materials which contribute to integrated marketing efforts.
  • Independently manages relationships with internal clients by understanding internal client needs, delivering high-quality materials and plans, and effectively manages feedback.

Additional Responsibilities

  • Participate in strategic CRM discussions and planning.
  • Oversee the development, finalization, and deployment of email CRM assets.
  • Assist in reporting CRM campaign metrics, results, and learning.
  • Manage CRM system opt-outs.
  • Work with CRM data to help Service Line marketing teams gain deeper market insight.

Requirements

  • Bachelor's degree or 4 years of comparable experience.
  • Minimum 3 years of experience in a related field.
  • Must have exceptional interpersonal skills with experience managing client relationships.

Preferred Qualifications

  • Agency or client-side healthcare marketing experience/internship.
  • Undergraduate degree in Marketing or a related field.