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Digital Marketing Specialist

2 months ago

Chicago, Illinois, United States AccuLynx Full time
About AccuLynx

AccuLynx is a leading Software as a Service (SaaS) provider of Customer Relationship Management (CRM)/project management software for roofing contractors. With over 10 years of impressive year-over-year revenue growth, we have established ourselves as one of the most widely known and used software products in this multi-billion dollar industry.

Position Overview

AccuLynx is seeking a Digital Marketing Specialist to join our growing team. This role will be responsible for supporting the coordination and execution of paid and organic digital marketing efforts.

Key Responsibilities
  • Conduct research to support the planning and execution of digital marketing efforts
  • Coordinate the development of creative assets and write copy for various initiatives, including website, online listings, paid search and display ads
  • Maintain and optimize the AccuLynx blog utilizing Search Engine Optimization (SEO) best practices to increase reach and improve engagement
  • Support project management by organizing tasks, coordinating deliverables, communicating status updates and monitoring timelines to ensure milestones are met
  • Manage all aspects of campaign setup, quality assurance (QA) and testing for paid and organic media channels, making updates as needed
  • Update workflows and prepare reports to assess campaign performance, sharing results and recommendations to drive improvements
  • Create and manage systems that improve efficiencies across the department
Requirements
  • 1-3 years of marketing experience with a bachelor's degree in marketing or a related field
  • Knowledge of digital marketing best practices, including SEO, Pay-Per-Click (PPC) and social media
  • Experience in managing pay-per-click ad campaigns on platforms like Google Adwords is a plus
  • Familiarity with marketing automation systems and web analytics
  • Strong attention to detail; excellent written and verbal communication skills
  • Highly organized; proficient at managing multiple projects at a time
  • Self-starter; adept at problem-solving and comfortable working independently
  • Eagerness to gain experience in various aspects of digital marketing
Why We Love AccuLynx

AccuLynx's success as the #1 business management software for roofing contractors over the past 11 years is driven by our investment in our employees and maintaining a strong company culture. Our positive work environment has allowed us to retain employees who have been with us since the company's inception, providing the groundwork for the development and evolution of our industry-leading products. Our commitment to upholding strong values and culture was officially recognized through the Great Place to Work certification, with 90% of our employees naming AccuLynx a great place to work.

We're proud to regularly be recognized for software, product and company culture achievements. Our team's shared belief in AccuLynx's mission promotes a culture of collaboration, innovation and fun. We have built a benefits program to match the strength of our team, including:

  • Attractive compensation packages
  • Flexible paid time off - 3 weeks off in your first year
  • Competitive health coverage (medical, dental, vision)
  • Free snacks and drinks
  • 401K matching and safe harbor contributions
  • Convenient location close to public transportation