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Marketing Automation Specialist
2 months ago
Job Description:
We are looking for a skilled Marketing Automation Specialist to enhance our marketing initiatives at Kwanii.
The successful candidate will be instrumental in crafting and executing marketing strategies that drive engagement and generate leads, while also managing our online presence.
Focusing on our premium business communication solutions, including fiber services and hosted telephony, the Marketing Automation Specialist will elevate brand visibility and foster customer interaction across diverse sectors.
This role offers the opportunity to work with various industries, particularly in pharmaceuticals, showcasing your ability to adapt and innovate in marketing approaches.Key Responsibilities:
Design and implement detailed marketing strategies aimed at boosting brand recognition, lead generation, and sales for small to medium enterprises across multiple sectors.
Manage all aspects of digital marketing, including website oversight, SEO enhancement, email outreach, and social media strategies.
Administer the company's CRM platform, focusing on data analysis, audience segmentation, and campaign automation.
Direct graphic design projects to produce visually appealing marketing materials, such as website visuals, digital advertisements, and printed collateral.
Stay updated on industry trends and best practices to keep marketing efforts fresh and competitive.
Provide guidance and mentorship to junior marketing team members.
Analyze marketing performance metrics to refine campaigns and promote ongoing improvement.
Effectively manage marketing budgets to maximize return on investment and achieve business goals.
Collaborate with clients from various sectors, including pharmaceuticals, to understand their specific marketing requirements and develop customized strategies.
Must-Haves:
Minimum of 2 years of experience in marketing automation, particularly in journey design, email campaign management, and technical execution.
Expertise in Salesforce Marketing Cloud (SMFC), with hands-on experience in Journey Builder, Automation, and SQL scripting.
Proficient in the discovery, troubleshooting, construction, and testing phases necessary for email journey deployment.
Strong analytical capabilities to interpret data for informed decision-making and campaign enhancement.
Experience in developing quality assurance/user acceptance testing plans.
Strong Communication Skills:
Excellent command of English, both written and verbal, to effectively communicate messages and engage with varied audiences.
Analytical Skills:
Ability to monitor and analyze marketing performance metrics to optimize campaigns and drive continuous improvement.
Leadership:
Proven leadership skills to collaborate with internal teams and effectively manage marketing projects.
Nice-to-Haves:
Bachelor's degree in Marketing, Computer Science, or a related field; advanced degree preferred.
Experience in appointment-setting and lead generation activities.
Familiarity with the Australian market and telecommunications industry is advantageous.
Certification in Salesforce Marketing Cloud or other relevant marketing automation platforms is a plus but not mandatory.
Perks and Benefits:
13th Month pay
Morning Shift + Weekends Off
Sick Leave credits
Vacation Leaves credits
Maternity and Paternity leave
HMO from day 1
Life insurance upon regularization
MediCash for personal and dependents use
Rice, clothing, laundry, and meal allowance
Achievement Allowances
Birthday Treats
Company Events and Treats
Online trainings/Webinars
Career advancement and promotion opportunities
Job Type:
Work from home
Full-time
Mid-Level
Schedule:
Day Shift
Monday to Friday
Salary starts at:
PHP 40,000
About Kwanii:
Kwanii is a BPO company with operations in Australia and the Philippines. With a strong commitment to excellence, we aim to provide outstanding outsourcing solutions for businesses of all sizes. The company values transparency and honesty, ensuring that clients receive reliable services.
Kwanii also prides itself on its proactiveness and adaptability, staying ahead of industry trends and adjusting strategies to meet the evolving needs of clients.
Whether it's customer support, data entry, back-office processes, or other outsourcing requirements, Kwanii is dedicated to delivering high-quality solutions that drive both efficiency and growth.
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