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Email Marketing Specialist

2 months ago

Chicago, Illinois, United States National Louis University Full time
Job Description

About the Role:

National Louis University is seeking a highly skilled Email Marketing Specialist to join our marketing team. As an Email Marketing Specialist, you will play a critical role in developing and executing email marketing campaigns that drive student engagement and conversion.

Key Responsibilities:

  • Develop and execute email marketing campaigns that align with our consumer lifecycle contact strategies.
  • Own the associated email planning, design, coding, testing, reporting, analysis, and database management responsibilities.
  • Receive content from various stakeholders and execute ad-hoc and automated email marketing initiatives using Pardot Account Engagement.
  • Utilize Salesforce CRM and Pardot Account Engagement email marketing system to build campaign distribution lists that support email segmentation and automated email tactics.
  • Perform copywriting, QA, proofreading, testing, editing, scheduling, deployment, and campaign analysis.
  • Adhere to email and SMS marketing best practices and ensure marketing messages are conveyed clearly and customer-focused.
  • Initiate email test scenarios and identify criteria to determine under which circumstances such testing should take place.
  • Assess ROI and scalability of local and national email marketing campaigns and make recommendations based on results.
  • Utilize Salesforce, Mogli SMS, and Mainstay Chatbot systems to build text messaging campaigns.

Requirements:

  • Bachelor's degree, highly preferred.
  • Minimum of 3 years of experience in Salesforce and Pardot, as well as experience with SMS, telephonic, and ChatBot configurations and management.
  • Minimum of 1 year of experience in marketing data integration and analysis.
  • Proficiency with Microsoft Office and Google tools.
  • Proven delivery of solutions for MarTech Stack, including components for content management/delivery, web analytics, search engine, digital asset management, digital events, and social media integration.
  • Strong understanding of marketing technologies, data management, and integration principles.
  • Relationship building and networking skills.
  • Time management skills.
  • Communication and interpersonal skills.
  • Flexibility and adaptability.

NLU Inclusion Statement:

National Louis University is deeply committed to serving its community, advancing access and equity, and ensuring that all individuals are welcomed and valued. We are dedicated to fostering a culture where diversity, equity, and inclusion remain at the core of who we are.