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Marketing Strategy Specialist

2 months ago

New York, New York, United States Cynet Systems Full time
Job Description

We are seeking a Marketing Strategy Specialist for our client, Cynet Systems.

Job Title: Marketing Strategy Specialist

Job Location: Remote

Job Type: Contract

Compensation: Pay Range $53.69/hr - $57.69/hr

Key Responsibilities:

  • DSP Partnership Strategy:
  • Conduct regular communication with existing DSP partners to foster product innovations.
  • Initiate discussions with potential DSP partners, clarifying working protocols and prioritizing based on established criteria.
  • Collaborate with the product team to develop a product roadmap that incorporates feedback from sales, market insights, and customer input.
  • Prepare presentations and informational materials for leadership to showcase progress with DSP partners.
  • Facilitate meetings, presentations, and quarterly business reviews with DSP partners by coordinating with various teams.

Addressability Strategy:

  • Collect insights and customer feedback from internal teams and external partners regarding upcoming third-party identity integrations.
  • Work alongside the product team to identify and prioritize high-impact integrations, considering engineering resources and project timelines.
  • Collaborate with product teams to address issues related to bidstream metadata that are crucial for inventory addressability.
  • Lead initiatives to enable contextual data in the bidstream by working cross-functionally with DSP partners and other teams.
  • Develop reporting and analytics to demonstrate the impact of addressability initiatives and communicate findings to leadership.

Marketplace Strategy:

  • Drive product strategy in alignment with joint priorities alongside our ad server.
  • Engage with internal marketplace insights teams and external partners to assess the broader advertising industry landscape.

Qualifications:

  • 4-5 years of relevant experience in research, programmatic advertising, or retail media networks.
  • Proficient in Excel and data visualization tools; a commitment to enhancing these skills is essential.
  • Availability to work additional hours as needed.

Characteristics:

  • Understanding of the digital advertising sales and programmatic ecosystem.
  • Experience in RMN marketplaces is advantageous.
  • Collaboration and results-driven mindset are crucial.
  • Proactive approach to leading tests on partnership initiatives and analyzing data for insights.
  • Ability to synthesize information from various sources to inform marketplace strategies.
Company Description

Visit our career site to see all open positions at Cynet Systems.