Senior Product Marketing Manager
1 week ago
At Cloudflare, we're on a mission to build a better Internet. Our network powers millions of websites and other Internet properties, serving customers from individual bloggers to Fortune 500 companies. We protect and accelerate any Internet application online without adding hardware, installing software, or changing a line of code.
We're looking for curious and empathetic individuals who are committed to developing themselves and learning new skills. Our team is diverse and inclusive, and we hire the best people based on their potential and support them throughout their time at Cloudflare.
Available locations: Hybrid - Austin, TX or San Francisco, CA or New York, NY
About the DepartmentYou'll be joining the Developer Marketing team, which works cross-functionally with field marketing, demand generation, and emerging technology and incubation to drive go-to-market activities for our developer solutions. The primary focus of this role will be on either Cloudflare's compute or storage and data solutions.
In this role, you'll create impactful narratives that tell the story of our products. This is an opportunity to develop all aspects of product marketing for our growing developer platform.
Key Responsibilities- Develop product and solution messaging for our compute, media, storage, and data solutions targeted to developers and engineering leadership based on market, customer, and competitive research.
- Align solutions with c-level initiatives and the broader Cloudflare portfolio within enterprise accounts.
- Support product and feature launches and company-wide innovation weeks.
- Collaborate with a cross-functional marketing and product team to create and execute campaigns to ensure success of the GTM execution, driving developer sign-ups, product adoption, and pipeline.
- Continuously gather feedback from customers and empathize with their needs.
- Represent the company externally, including attendance at sponsored and hosted conferences, analyst briefings, customer meetings, and more.
- Write copy and content derived from messaging frameworks for landing pages, web copy, social media, and blogs to drive adoption and growth.
- 5+ years professional experience in a product marketing or related role for developer-facing products.
- Proven track record of developing a product marketing strategy and key metrics to prove what's working and what's not.
- Strong technical curiosity - you are familiar with modern software development practices used to build and deploy applications.
- Strong user and stakeholder empathy - you must be not only the voice of the user, but at various times the voice of product management, finance, engineering, support, and ops.
- Project management skills with ability to manage multiple projects and priorities simultaneously.
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