Senior Product Marketing Manager
3 days ago
We are seeking a highly skilled Senior Product Marketing Manager to join our AdRoll Product Marketing team. As a senior PMM, you will be responsible for overseeing go-to-market strategy and execution, researching and understanding the needs of marketers, and crafting messaging, positioning, and narratives that address those needs via the differentiated value of the AdRoll platform.
Key Responsibilities- Inform strategy via research, gathering market and customer insights, and sharing findings with cross-functional stakeholders.
- Develop messaging documentation, briefs, and other source of truth reference materials for use by cross-functional stakeholders.
- Enable revenue teams to be successful through the creation of compelling customer-facing content and sales enablement materials.
- Facilitate the commercialization of products and features, managing cross-functional GTM motions and ensuring teams are prepared with the information and resources needed to win in the market.
- BA/BS degree required.
- 5+ years of total professional experience.
- 3+ years of product marketing, management consulting, or equivalent experience; for a Software-as-a-Service product.
- 1+ year ad-tech experience required.
- Connected TV experience preferred.
- Product Lead Growth experience preferred.
- Data-driven approach to understanding customers, gauging product adoption, performance, and customer impact.
- Experience managing cross-functional GTM commercialization processes, working with operations, product, revenue, and marketing organizations, and driving cross-functional alignment.
- Ability to navigate ambiguity and help unite others around doing the right thing for customers and long-term business objectives.
- Ability to drive communication processes and work effectively across cross-functional teams, with experience influencing senior leadership.
- Competitive salary and equity.
- 100% employee coverage for medical, dental, and vision premiums.
- Short and long-term disability benefits at no cost to the employee.
- Basic life and AD&D insurance at no cost to the employee.
- 401K Plan (Pre-tax and Roth).
- 4 weeks of paid time off and work/life balance.
- Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.).
- Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave).
- Join a community of fellow Rollers as a member of one of our Employee Resource Groups.
- Ample opportunities to volunteer with local organizations with NextRoll Gives Back.
NextRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. Make display, social, and email advertising work together and more effectively structure, measure, and optimize your marketing efforts. Powered by industry-leading automation and personalization, the AdRoll platform's machine learning analyzes real-time advertising data to get customers buying. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2007. AdRoll is a division of NextRoll, Inc. and is a remote-friendly company with offices in San Francisco, Dublin, New York City, and Sydney.
We are committed to building diverse teams of "Rollers" and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status, or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact us at [insert contact information].
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