Senior Product Marketing Manager, IT
12 hours ago
Rippling is a cutting-edge HR, IT, and Finance platform that empowers businesses to streamline their workforce operations. By integrating various systems, Rippling provides a unified solution for managing the employee lifecycle, from onboarding to offboarding.
The RoleWe're seeking a seasoned Senior Product Marketing Manager to spearhead the go-to-market strategy for our IT business. As a key member of our GTM team, you'll be responsible for developing and executing a comprehensive marketing plan that drives growth, awareness, and adoption of our IT solutions.
Key Responsibilities:
- Develop and execute a go-to-market strategy for new IT product launches
- Conduct market research and analyze customer insights to inform product positioning and messaging
- Partner with the Product organization to define the product roadmap and ensure alignment with marketing objectives
- Create sales tools and collateral to support sales teams in winning deals
- Establish a feedback loop between sales, product, and marketing to drive continuous improvement
To succeed in this role, you'll need:
- 5+ years of experience in product marketing, technical product marketing, or a related field
- Proven track record of developing and executing successful go-to-market strategies
- Experience working in SaaS tech businesses, preferably in the IT technology/security space
- Strong analytical and problem-solving skills, with the ability to translate customer insights into actionable marketing strategies
- Excellent communication and collaboration skills, with the ability to influence and build trust with cross-functional teams
Rippling is an equal opportunity employer committed to building a diverse and inclusive workforce. We're proud to offer a competitive salary, benefits, and equity package to our employees. If you're a motivated and results-driven professional looking to make a meaningful impact in the IT industry, we encourage you to apply.
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