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Senior Product Marketing Manager
2 months ago
Guidewheel is a pioneering software company that has created a revolutionary platform called FactoryOps. This innovative solution empowers manufacturers to increase efficiency and sustainability in their operations. As a result, Guidewheel is seeking a highly skilled and experienced Senior Product Marketing Manager to lead the company's Product Marketing strategy.
Job SummaryThe Senior Product Marketing Manager will be responsible for defining and executing the Product Marketing strategy to drive Guidewheel's growth and success. This includes building a world-class Product Marketing function, developing product positioning and messaging, and collaborating with cross-functional teams to create effective marketing collateral and sales enablement assets.
Key Responsibilities- Define and Execute Product Marketing Strategy: Develop and implement a comprehensive Product Marketing strategy that aligns with Guidewheel's overall business objectives.
- Build a World-Class Product Marketing Function: Establish a high-performing Product Marketing team that drives results and contributes to the company's growth.
- Develop Product Positioning and Messaging: Create compelling product positioning and messaging that resonates with customers and differentiates Guidewheel's FactoryOps platform.
- Collaborate with Cross-Functional Teams: Work closely with sales, customer success, customers, and products to build and evangelize relevant messaging, positioning, and go-to-market strategies.
- Create Effective Marketing Collateral and Sales Enablement Assets: Develop and execute effective marketing collateral and sales enablement assets that support go-to-market initiatives.
- Launch New Product Features and Initiatives: Develop and execute launch plans for new product features or initiatives, working closely with product, sales, and customer success teams.
- Inform Product Roadmap: Work closely with the leadership team to define strategy for pricing/packaging and help Product Marketing thoughtfully inform the product roadmap.
- Strategic Marketing Expertise: Outstanding ability to strategically define and execute marketing direction and positioning, deeply understanding both the customer and the market.
- Product Positioning and Messaging Expertise: Experience delivering world-class product positioning and messaging.
- Customer-Centric Approach: Exceptional care and empathy for customers, adept at swiftly understanding the way different personas think, feel, and make decisions and translating that into compelling strategy, positioning, messaging, and collateral that connects deeply with the customer.
- Strong Writing Skills: Superb writer, with the ability to create well-structured content that's clear, direct, and inspiring, resonating with the nuances of emotion and language tailored to each persona.
- Results-Driven: High velocity and high quality. Results-driven with a bias for action and commitment to excellence. Self-directed, roll up the sleeves, and engages in all activities with a sense of urgency. Gets it done on time, every time.
- Entrepreneurial Spirit: Entrepreneurial and driven - wants to be part of a fast-growing SaaS company, set high standards, and deliver world-class results, demonstrating flexibility and adaptability as needed in a startup environment.
- Leadership Skills: A team builder, team player, and leader who inspires loyalty, trust, and following. Collaborative attitude and desire to contribute outside primary areas of responsibility. Inspires others and is highly respected.
- Build a World-Class Product Marketing Function: Build a world-class Product Marketing function and team.
- Grow with a Talented Team: Grow with a team that believes developing talent is important, and is building that as a core strength of the company from day one.
- Lead the Way: Be a leader in the organization, leading the way for future hires and mentoring new team members as they join.
- Drive Real Results: Drive real, tangible results for Guidewheel's product marketing, company, customers, and the planet.
- Work with International Talent: Work with a team of international talent.
Guidewheel is a distributed team across 5 countries, and we are a 100% remote-first company. For this role, you'll be working with a team in North American time zones.
