Senior Product Marketing Manager
2 hours ago
We are seeking a highly skilled Senior Product Marketing Manager to join our AdRoll team. As a key member of our Product Marketing team, you will be responsible for developing and executing go-to-market strategies that drive revenue growth and customer adoption.
Key Responsibilities- Develop and execute product marketing strategies that align with business objectives and drive revenue growth.
- Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure alignment and effective execution of marketing initiatives.
- Conduct market research and analysis to inform product positioning, messaging, and pricing strategies.
- Develop and maintain product marketing materials, including product briefs, sales sheets, and demo scripts.
- Work closely with revenue teams to ensure effective sales enablement and customer-facing content.
- Facilitate commercialization of new products and features, managing cross-functional GTM motions and ensuring teams are prepared with the necessary information and resources.
- BA/BS degree required.
- 5+ years of total professional experience.
- 3+ years of product marketing, management consulting, or equivalent experience; for a Software-as-a-Service product.
- 1+ year ad-tech experience required.
- Connected TV experience preferred.
- Product Lead Growth experience preferred.
- Data-driven approach to understanding customers, gauging product adoption, performance, and customer impact.
- Experience managing cross-functional GTM commercialization processes, working with operations, product, revenue, and marketing organizations, and driving cross-functional alignment.
- Ability to navigate ambiguity and help unite others around doing the right thing for customers and long-term business objectives.
- Ability to drive communication processes and work effectively across cross-functional teams, with experience influencing senior leadership.
- Competitive salary and equity.
- 100% employee coverage for medical, dental, and vision premiums.
- Short and long-term disability benefits at no cost to the employee.
- Basic life and AD&D insurance at no cost to the employee.
- 401K Plan (Pre-tax and Roth).
- 4 weeks of paid time off and work/life balance.
- Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.).
- Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave).
- Join a community of fellow Rollers as a member of one of our Employee Resource Groups.
- Ample opportunities to volunteer with local organizations with NextRoll Gives Back.
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