Marketing Campaign Manager

6 days ago

Columbia, South Carolina, United States Wolters Kluwer Health, Inc. Full time
Job Summary

The Project & Program Manager - Marketing Operations will play a critical role in supporting the overall campaign program management for all activities that funnel into the Health division Central Marketing Organization. This position will work closely with the Director of Marketing Operations to ensure that a consistent and best-in-class program management framework is adhered to.

Key Responsibilities
  • Facilitate marketing programs and activities in accordance with the mission and priorities of the organization.
  • Work closely with key stakeholders in Central and Product Marketing to ingest, align work to segment priorities and deliver upon marketing projects.
  • Manage project resources, including vendors, to ensure project requirements and deadlines are met.
  • Identify potential project risks and escalate for remediation and reprioritization as needed.
  • Independently manage changes and interventions to ensure project goals are achieved, analyzing potential risks and problem-solving accordingly.
  • Produce accurate and timely reporting of program status throughout its life cycle.
Requirements
  • Bachelor's degree in business or related field or relevant equivalent experience.
  • 5 years of marketing experience demonstrating a broad background, including event marketing.
  • 5 years of project management experience – ability to set deadlines, manage risk, communicate to stakeholders, and help the team solve problems/remove blockers.
  • Proven experience in marketing program/project management principles and methodologies.
  • Proven stakeholder management skills.
  • Strong communication skills with the ability to present to stakeholders and move action forward in a professional manner.
  • Excellent critical thinking skills required – ability to anticipate what questions stakeholders will have and have an answer ready.
Preferred Qualifications
  • Knowledge of marketing automation (Marketo, Hubspot), project management tools (Smartsheet, JIRA), website content management systems (AEM, Sitecore), webinar platforms (On24, Zoom, Webex), customer relationship management tools (Salesforce), and experience with data analytics (Google Analytics, Domo) preferred.
  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Infor MRM or similar project management/marketing resource management tool.
Other Requirements
  • Ability to effectively work as part of a team.
  • Actively listens, builds trust, and adapts style and tactics to fit the audience.
  • Ability to verbally relay concepts, goals, project plans to all parties involved in the execution of said plans.
  • Ability to write routine reports and correspondence.
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
  • Ability to manage projects of varying complexity.
  • Strong presentation and communication skills; including team building and support skills.
  • High level of initiative and strong problem-solving skills.
  • Detail oriented.
  • Strong organizational, time management and interpersonal skills.
  • Flexible and responsive to change.
  • A positive attitude is required – We all have the same goals and we all want the same things. Sometimes we disagree, but our intentions are good. We need someone who can bring enthusiasm to the role and build lasting partnerships through collaboration with our stakeholders.

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