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Brand Marketing Specialist

2 months ago

Columbia, South Carolina, United States minnow Full time

This role serves as a vital cross-functional brand marketing specialist, integrating efforts across Social Media, Public Relations, Influencer Engagement, and Brand Marketing. The position collaborates closely with the VP of Brand Marketing, acting as a secondary point of contact for all initiatives related to press, editorial features, and influencer partnerships, as well as overseeing strategic brand collaborations and experiential marketing events.

Social Media Management:

  • Formulate and implement tailored social media strategies for all brand-owned platforms and channels.
  • Oversee the daily content calendar, from ideation to execution, ensuring alignment with brand objectives across various marketing channels.
  • Stay informed on social media best practices and trends, keeping an eye on competitors and emerging platforms.
  • In collaboration with the VP of Brand Marketing and cross-functional teams, develop strategies for product launches, promotions, and collaborations that enhance customer acquisition and engagement.
  • Partner with the in-house creative team to conceptualize, narrate, and produce captivating photo, video, and written content.
  • Analyze insights and performance metrics, proactively suggesting improvements based on findings.

Influencer and Affiliate Strategy:

  • Work alongside the VP of Brand Marketing to shape the overall influencer strategy, targeting influencers that resonate with new demographics and consumer bases.
  • Connect the minnow brand with influential social media personalities to drive measurable business impact and enhance brand visibility through influencer marketing and organic promotion.
  • Collaborate with the brand marketing team to guide creative direction and product selection for campaign launches and ongoing initiatives.
  • Manage relationships with micro and mid-tier influencers to facilitate organic user-generated content.
  • Coordinate with marketing teams to ensure timely execution of campaigns that align with internal strategies.

Brand Activations and Marketing Events:

  • Experiential Management: Assist the VP of Brand Marketing in managing all aspects of experiential marketing projects, from ideation to execution and post-event analysis.
  • Event Coordination: Help manage logistical elements of marketing events, including partnerships, venues, production, and on-site coordination for seamless execution.
  • Organize all components of experiential activations, ensuring efficient resource allocation and cost-effectiveness.
  • Performance Analysis: Collaborate to define and report on key performance indicators for marketing activations and events, conducting thorough post-event evaluations to assess success and identify improvement areas.
  • Innovation: Remain abreast of industry trends to inspire innovative experiential marketing initiatives that align with brand values.

Qualifications:

  • Bachelor's Degree is required.
  • 1-3 years of experience in a dynamic work environment.
  • Proficient in Microsoft Office Suite and familiar with social media management tools.
  • Active user of social media platforms with a keen understanding of trends.
  • Willingness to work flexible hours for events and adapt to a fast-paced environment.

Preferred Attributes:

  • Strong work ethic and a drive for success.
  • Excellent communication and collaboration skills.
  • Ability to prioritize and manage multiple tasks effectively.
  • Thrives in a fast-paced environment with a focus on timely deliverables.
  • Demonstrates attention to detail and accuracy.
  • Creative and proactive in communication.