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Marketing Coordinator

2 months ago

Columbia, South Carolina, United States Pulivarthi Group Full time
Job DescriptionPosition Title:
Marketing Associate

Location:
Remote

Company Overview:

Pulivarthi Group is a leading global provider of staffing and IT technology solutions, recognized for delivering outstanding services tailored to the unique requirements of each client.

With a strong dedication to excellence, we combine expertise with innovation, ensuring cost-effective solutions of the highest caliber. Our varied client base encompasses healthcare, finance, government, and more, showcasing our adaptability and proficiency across diverse sectors.

Operating across North America, we take pride in aligning with clients' cultures, deploying top-tier talent, and leveraging advanced technologies.

Pulivarthi Group stands as a symbol of reliability, efficiency, and innovation in the staffing solutions industry.

Job Overview:

The Marketing Associate will report to the Senior Lead Generation Manager and will be instrumental in supporting the daily production and logistics of webinars, virtual events, and lead generation initiatives such as white papers, eBooks, quizzes, and surveys.

This role also includes tracking key metrics, assisting with marketing strategies, supporting advertising sales representatives, and managing digital advertising across various online platforms.


Key Responsibilities:
  • Assist with logistics for each webinar in collaboration with the On24 technology vendor.
  • Manage the annual schedule for webinars, white papers, eBooks, and other lead generation products, ensuring all key performance indicators (KPIs) are current.
  • Oversee campaign status and updates utilizing the project management tool, Asana.
  • Act as the primary liaison with sponsors from initial calls through planning and post-campaign wrap-up, ensuring seamless campaign delivery and timely reporting.
  • Collaborate with internal and external designers to create branded assets, including emails, advertisements, and online promotions for each campaign.
  • Prepare marketing materials for campaigns using HTML and the marketing automation platform, Eloqua.
  • Develop social media campaigns and provide follow-up analytics.
  • Support lead generation and digital revenue marketing initiatives in conjunction with the marketing team.
  • Update sales materials, including the online media kit and promotional emails as necessary.

Essential Skills:
  • Strong organizational abilities with the capacity to manage multiple projects and meet tight deadlines.
  • Experience with HTML and marketing automation technologies (e.g., Eloqua, Marketo, Pardot, or Hubspot).
  • Excellent written communication skills and experience in client-facing roles.

Desirable Skills:
  • Familiarity with project management tools such as Asana.
  • Experience in creating and managing social media campaigns.

Qualifications:
  • College degree or equivalent experience.
  • 1-3 years of experience in marketing or a related field.

Equal Opportunity Statement:
Pulivarthi Group is proud to be an equal opportunity employer. We are committed to fostering a diverse and inclusive culture and celebrate authenticity.

We do not discriminate based on race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.