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Head of Marketing Strategy

2 months ago

Columbia, South Carolina, United States Find Great People | FGP Full time

FGP is on the lookout for a seasoned Marketing Director to spearhead our marketing initiatives and contribute to the dynamic growth of our organization.

The successful candidate will possess a strong background in B2B marketing leadership within sectors such as manufacturing, commercial distribution, or industrial services. They will have the ability to swiftly grasp customer requirements and enhance awareness of how our offerings can fulfill those needs. A balance of strategic foresight and operational expertise is essential to drive lead generation effectively. This role demands a robust work ethic, outstanding communication capabilities, and the proficiency to design and implement marketing strategies that foster business expansion. The marketing director will serve as the primary representative of the organization, championing our core values.

KEY RESPONSIBILITIES:

  • Formulate strategies and tactics to enhance the company's reputation, generate qualified leads, and align with overall business objectives.
  • Oversee the implementation of marketing programs from inception to completion, utilizing internal resources and collaboration.
  • Establish, conduct, and maintain data collection and reporting to evaluate and refine campaign and market entry strategies, complete with structured plans and tactics.
  • Define marketing communication strategies, including advertising, public relations, and social media outreach.
  • Collaborate with sales teams to establish selling strategies and tools that facilitate lead generation and opportunity growth.
  • Manage and continuously improve the company's online presence.
  • Identify, assess, and recommend participation in conferences and trade shows, coordinating all related activities.
  • Oversee the creation and refinement of marketing materials for each product line, ensuring sufficient inventory to support sales efforts.
  • Continuously gather, analyze, and apply intelligence on market trends and competitors to inform marketing strategies.
  • Develop and meticulously manage the marketing budget.

EXPERIENCE REQUIRED:

  • A minimum of 10 years of experience leading diverse B2B marketing initiatives.
  • Demonstrated success in crafting marketing strategies, execution plans, and campaigns.
  • Skilled in developing marketing collateral and sales tools.
  • Experience in website design, development, and management, including oversight of web development contractors.
  • Familiarity with marketing automation and customer relationship management tools.
  • Expertise in online marketing and social media strategies, with a solid understanding of Search Engine Optimization (SEO) techniques.
  • Knowledge of data analysis and reporting methodologies.
  • Experience in budget development and management.
  • A proactive, self-motivated individual capable of achieving set goals with minimal supervision.
  • Understanding of renewable technologies, energy efficiency, and sustainability concepts is preferred.
  • Proven ability to collaborate with leadership to achieve organizational objectives.
  • Exceptional organizational and leadership skills.
  • Strong interpersonal skills with a positive demeanor.

EDUCATIONAL QUALIFICATIONS:

  • Bachelor's degree in marketing, business, communications, or a related field.
  • An MBA is preferred.
  • Excellent analytical and communication skills.
  • Strong written and oral presentation abilities.
  • Proficient in Microsoft Office applications.
  • Experience with Adobe Creative Cloud is preferred.
  • Willingness to travel as required.

We offer a competitive salary, bonus potential, and a comprehensive benefits package.