**Drive Growth as a Vice President of Marketing**, Lead Demand Generation and Scale Marketing Operations

6 days ago

San Francisco, California, United States LogicMonitor Full time
About Us

LogicMonitor is a leading provider of IT infrastructure monitoring and management solutions. Our company culture is built on trust, customer obsession, agility, and a commitment to excellence. We foster a culture of performance and recognition, empowering our employees to do their best work and drive growth.

We are proud to be an equal opportunity employer, dedicated to creating an inclusive and respectful work environment. Our teams are passionate about delivering exceptional results and making a meaningful impact in the industry.

Job Summary

We are seeking an experienced Vice President of Growth Marketing to lead our demand generation efforts and scale our marketing operations. As a key member of our leadership team, you will drive the development and execution of integrated marketing strategies to acquire new customers and grow existing accounts.

Key Responsibilities
  • Demand Generation
    • Develop and execute demand generation initiatives to drive qualified leads and meet revenue targets through integrated campaigns, digital marketing, account-based marketing, content, SEO, social media, email, webinars, and the company website.
    • Build and manage a high-performing global demand generation team to drive pipeline growth, new customer acquisition, and cross-sell/upsell opportunities.
    • Own the marketing pipeline targets, working with the marketing team to define growth plans, channel strategies, and analytics for new logos and expansion.
    • Oversee digital channels including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
    • Develop an outbound and account-based marketing strategy aligned with sales objectives for new and existing customers.
    • Foster a culture of continuous testing and optimization to enhance channel performance and ROI.
    • Ensure alignment among marketing, sales, and go-to-market teams for collective success.
    • Collaborate with Marketing Operations and IT to select and implement Marketing Technology, including AI, intent-based tools, and analytics for data-driven decision-making.
    • Coordinate with Brand, Communications, Field/Partner, Global Event, and Product Marketing teams to deliver integrated and cohesive campaigns and programs.
  • Cross-Functional Marketing Leadership
    • Lead and grow the marketing team, guiding them to prioritize strategically and stay accountable for outcomes.
    • Collaborate across Marketing and company leadership to ensure a positive and cohesive experience for prospects, customers, and partners.
    • Manage Growth (Demand Generation) marketing investments, budgets, and ROI optimization in partnership with the CMO.
    • Oversee agencies, vendors, and contractors to ensure effective delivery and outcomes of outsourced programs.
    • Regularly present updates and performance insights to stakeholders, including the CEO, Executive Leadership, and the Board of Directors.
Requirements
  • Bachelor's degree in Marketing or a related field.
  • 15+ years of marketing experience in demand generation, digital, ABM, social media, and web marketing, with a focus on B2B software and technology companies.
  • Experience in high-growth environments and scaling operations in mid to large businesses.
  • Proven track record of attracting, developing, and leading high-performing, global teams.
  • Ability to influence and collaborate across the organization, including with executive leadership.
  • Strong communication skills with the ability to clearly convey information to executive management and stakeholders.
  • Ability to team with Sales and GTM teams is essential.
  • Strategic thinker with experience executing regionally across multiple markets in both direct and indirect GTM models.
  • Demonstrated success in driving demand generation and pipeline growth.
  • In-depth knowledge of inside sales processes, strategies, and best practices.
  • Hands-on leadership balancing strategic vision with operational execution.
  • Strong experience with marketing technology, operations, and platforms, including CRM, ABM, sales automation, ad tech, and engagement tools.
  • Experience leading web development teams/agencies and working with web technologies like WordPress.
  • Proven ability to build a data-driven marketing team and manage significant budgets.

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