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Senior Vice President of Marketing and Partnerships

2 months ago

San Francisco, California, United States Entertainment Services Alliance, Inc. Full time
Company Overview:

Entertainment Services Alliance, Inc. is a leading organization committed to enhancing the experiences of families and children by providing reliable information and resources necessary for thriving in today's digital landscape.


Position Summary:

As the Senior Vice President of Marketing and Partnerships, you will play a pivotal role in steering the strategic direction of our marketing initiatives and partnership engagements. Your leadership will be crucial in crafting and executing a robust marketing strategy that aligns with our mission and drives organizational growth.


Key Responsibilities:
  • Strategic Marketing Leadership:

    Develop and implement a comprehensive marketing strategy aimed at increasing brand awareness and engagement across various platforms.

  • Campaign Development:

    Design and execute innovative marketing campaigns that resonate with our target audiences, ensuring effective messaging throughout the customer journey.

  • Data-Driven Insights:

    Utilize analytics to inform marketing strategies, optimizing campaigns for improved customer acquisition and retention.

  • Partnership Development:

    Oversee the business development initiatives that enhance our distribution channels and support our sustainability objectives.

  • Team Management:

    Lead and mentor a dynamic marketing team, fostering a culture of creativity and high performance.


Qualifications:
  • Bachelor's degree in marketing, business, or a related field; a Master's degree is preferred.
  • Proven experience in leading successful marketing and partnership initiatives.
  • 15+ years of expertise in digital marketing, including social media and email marketing.
  • Strong negotiation skills and experience managing strategic partnerships.
  • Creative and strategic thinker with a track record of scaling businesses.
  • Passion for the mission and values of the organization.