**Executive Vice President of Global Marketing and Growth**

6 days ago

San Francisco, California, United States Rare Executives Full time

About the Role:

We are seeking an experienced and dynamic Executive Vice President of Global Marketing and Growth to lead our marketing strategy and drive significant growth globally and across our top markets.

This role requires a strategic thinker with a deep understanding of consumer markets and the ability to transition to enterprise needs.

The ideal candidate will have:

  • Strong analytical skills and a proven track record in marketing, customer acquisition, branding, and growth.
  • The ability to manage global teams and work across various marketing channels including branding, performance, lifecycle management, influencer and social campaigns, community, PR and events.

Key Responsibilities:

  • Responsible for global consumer P&L - Performance marketing, Influencers, Brand
  • Collaborate Globally: Work closely with teams across the globe to drive both short-term and long-term initiatives and go-to-market (GTM) plans to expand top markets and drive significant growth.
  • Setting Goals & Optimize Spend: Strategically drive budget planning against key OKRs, and optimize marketing spend to achieve maximum impact and ROI.
  • Risk and Impact Analysis: Take calculated risks while providing thorough impact analysis for proposed initiatives and measuring success.
  • Campaign Management: Launch and sustain market-relevant campaigns, helping to define and execute a full rebrand plan and strategy globally and in top markets.
  • Reporting and Analysis: Provide consistent reporting, trends, and key takeaways on initiatives to follow an effective cadence of results and cohesive campaign plans.
  • PR and Communication Strategy: Help drive PR and communication strategy, including alignment on events and coverage.
  • Team Empowerment: Empower and develop the marketing team, reviewing the team structure and making necessary changes to enhance performance and growth.
  • Thought Leadership: Represent the company at top-tier thought leadership events, discovering opportunities to drive word of mouth and awareness of the company's key benefits and messaging.

Why Join Rare Executives:

  • Be part of a mission-driven company making a difference in language learning.
  • Lead a dynamic and innovative marketing team.
  • Drive significant growth and impact globally.
  • Competitive compensation and benefits package.

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