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Head of Growth Marketing, Demand Generation Specialist

2 months ago

San Francisco, California, United States Samba TV, Inc. Full time

About Samba TV, Inc.

Samba TV, Inc. is a leading provider of data and technology solutions for the media and advertising industries. Our mission is to transform the viewing experience for audiences worldwide by enabling media companies to connect with viewers and advertisers to engage with audiences.

We are seeking a highly skilled and experienced Head of Growth Marketing, Demand Generation to join our team and help drive sales revenue. The ideal candidate will be a seasoned marketing professional with a proven track record of developing and executing innovative demand generation strategies and leveraging cutting-edge technologies to drive business growth.

Key Responsibilities

  • Develop and Execute Demand Generation Strategies
    • Design and implement comprehensive demand generation frameworks to drive consideration and preference for Samba TV products, generate high-quality leads for sales, and contribute to revenue growth.
    • Develop and execute multi-channel campaigns across SEO, SEM, retargeting, display ads, email, ABM, and events to drive awareness, consideration, and purchase intent.
  • Lead ABM Strategy and Execution
    • Own ABM strategy and execution, leveraging the 6Sense platform and other tools to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer journey.
  • Collaborate with Sales and Marketing Teams
    • Collaborate with Sales and other teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively addressed and nurtured.
  • Develop Content Strategy
    • Lead the development of a content plan that maps the right content to each stage of the customer journey for each buyer persona, including the creation of compelling ad copy and landing pages.
  • Measure and Optimize Performance
    • Establish Key Performance Indicators and create insightful Performance Measurement Dashboards that assess the impact of various marketing activities on revenue generation.
    • Define and continuously refine the conversion stages within the sales funnel, ensuring proper tracking and analysis of lead progression.
    • Identify bottlenecks and optimization opportunities to improve conversion rates at each stage.
  • Work with Business Operations Team
    • Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools such as 6Sense, Salesforce, and Hubspot.
  • Explore and Implement AI-Assisted Technologies
    • Explore and implement AI-assisted technologies to improve efficiency and drive better results while ensuring a smooth transition and alignment with team goals.

Requirements

  • Bachelor's Degree or higher
  • Strong proficiency in 6Sense, Salesforce, Hubspot, Google Analytics, Meta for Business, and LinkedIn Ads
  • Proven ability to ideate and execute creative new-user acquisition initiatives and adapt to various roles as needed
  • Extensive experience running successful demand/lead gen campaigns and operations, utilizing a wide range of digital marketing tactics such as display, social ads, SEM, SEO, email blasts, and ABM
  • Exceptional project management skills and a strong problem-solving mindset
  • Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of marketing efforts on revenue
  • Familiarity with Webflow is a plus
  • Passion for staying up-to-date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth

About Samba TV, Inc.

Samba TV, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.