Customer Advocacy Program Lead

6 days ago


Watertown, Massachusetts, United States Imprivata Full time
About the Role

We are seeking a highly skilled Senior Customer Advocacy Program Manager to join our team at Imprivata. As a key member of our Customer Marketing organization, you will be responsible for developing and running our Customer Reference Program and overseeing Customer Advocacy.

Key Responsibilities
  • Customer Advocacy Program Management: Develop and manage a comprehensive customer advocacy program that includes identifying and nurturing advocates, building strong relationships, and leveraging their success stories.
  • Success Story Development: Work closely with customers to understand their success stories and create compelling case studies, testimonials, and other advocacy content.
  • Customer Engagement: Develop and execute engagement strategies to keep customers actively involved in advocacy activities.
  • Measurement and Reporting: Establish KPIs and metrics to measure the effectiveness of the customer advocacy program.
  • Thought Leadership: Stay up-to-date with industry trends and best practices in customer advocacy and engagement.
Requirements
  • Education & Experience: Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus. 7+ years of experience in customer advocacy, customer success, or a related field within the B2B software industry.
  • Skills and Competencies: Strong understanding of B2B software solutions and customer needs. Excellent communication and interpersonal skills with the ability to build strong relationships with customers and internal teams.
What We Offer

Imprivata offers a competitive total rewards package, including a salary range of $121,800.00 to $131,800.00, variable compensation, and a comprehensive benefits program.



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