Marketing Operations Manager

3 weeks ago

New York, New York, United States American Eagle Outfitters Full time

Job Summary

The Associate Manager Marketing will be responsible for operationalizing the Retail Global Marketing Plan. They will ensure executional excellence in all key programs and initiatives with the goal of driving people into brick-and-mortar Todd Snyder stores.

Key Responsibilities

  • Collaborate with internal stakeholders to ensure effective implementation of global marketing priorities at the store and market levels.
  • Enhance customer experience, strengthen storytelling, build brand love, and support operational excellence.
  • Create and manage the Local Store Marketing strategy to generate new traffic and increase sales.
  • Analyze store-level marketing performance metrics, delivering data-driven insights and improvement recommendations to marketing leadership.
  • Plan and execute all Grand Openings, VIP, and other in-store special events as needed.
  • Build and foster local community partnerships for all Todd Snyder store locations and communities.
  • Develop local marketing strategies in partnership with store managers.
  • Deliver on all marketing metrics, including incremental comp sales vs. company average in each store, to show positive impact of Local Store Marketing initiatives.
  • Travel to Todd Snyder store locations to support marketing strategies, with travel requirements up to 30% of time.

Qualifications

  • Experience with seasonal planning, retail program development, vendor relations, budget management, events, and mission-driven brands.
  • Bachelor's Degree in Marketing, Business Administration, or related field.
  • 3-5 years relevant experience or equivalent combination of education and relevant experience.
  • High degree of proficiency in MS Office Suite, Gsuite, and Internet applications.
  • Strong verbal and written communication skills.
  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management, and planning skills.
  • Demonstrated collaborative skills and ability to work well within a team.
  • Ability to work with and influence peers and senior management.
  • Ability to work in a fast-paced and deadline-oriented environment.

American Eagle Outfitters is an Equal Opportunity Employer and is committed to complying with all federal, state, and local equal employment opportunity laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law.

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