Marketing Operations Manager

3 days ago

New York, New York, United States Barrows Company Full time
Job Title: Marketing Operations Manager

Join Barrows Company as a Marketing Operations Manager and take on a key role in ensuring the seamless execution of shopper marketing campaigns and studio operations. As a member of the WPP Unite team, you will be responsible for coordinating logistics, managing timelines, and optimizing workflows to deliver high-quality in-store displays, activations, and tactics across Unilever brands.

Key Responsibilities:
  • Oversee the day-to-day execution of shopper marketing initiatives, ensuring alignment with overall campaign goals and KPIs.
  • Collaborate with Account Management teams to manage project scopes and ensure timely delivery.
  • Coordinate the planning and execution of in-store shopper marketing programs across key retail accounts, including Walmart, Target, and Kroger.
  • Manage relationships with external vendors, ensuring timely production, cost efficiency, and quality control of shopper marketing materials and POP displays.
  • Develop and maintain project schedules, ensuring all milestones are met and potential risks are identified.
  • Assist in the creation and management of project estimates, utilizing historical data and industry benchmarks to ensure budget accuracy.
  • Implement and monitor change control processes to manage scope creep and ensure projects remain within budget.
  • Support the Director in managing budgets, conducting billing meetings, and addressing any outstanding financial issues with Client Leadership teams.
  • Provide guidance and support to junior team members, fostering a culture of collaboration, accountability, and innovation within the in-store operations team.
  • Track and report on project performance metrics, identifying opportunities for optimization and process improvements.
Requirements:
  • 5+ years of experience in shopper marketing, in-store execution, or retail operations.
  • Proven experience in managing vendor relationships and executing shopper marketing campaigns in a CPG or retail environment.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and ensure timely delivery.
  • Excellent organizational skills, with attention to detail and the ability to manage budgets and timelines.
  • Strong communication and collaboration skills, with the ability to work cross-functionally with internal teams and external partners.
  • Bachelor's degree in marketing, business, or related field.
What We Offer:
  • Competitive salary range: $60,000 - $140,000.
  • Unlimited PTO.
  • Medical, dental, and vision benefits.
  • 401K with a % match.
  • Various maternity/paternity leave options.
  • Fully funded disability and life insurance options.
  • Headspace subscription.
  • Wellness stipend.

Barrows Company is an equal employment opportunity employer and welcomes applications from diverse candidates. If you need an accommodation because of a disability to search and apply for a career opportunity with Barrows Company, please send an e-mail to [email protected] or call (212) and let us know the nature of your request and your contact information.

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