Senior Marketing Operations Manager

4 weeks ago

New York, New York, United States Capital One Full time
Job Summary

We are seeking a highly skilled Senior Marketing Operations Manager to join our team at Capital One. As a key member of our marketing operations team, you will be responsible for overseeing and optimizing our marketing operations to drive revenue growth and achieve company goals.

Key Responsibilities
  • Monitor and manage the collection, management, and flow of data between marketing and sales systems, ensuring data integrity and hygiene.
  • Conduct ongoing analysis in our marketing database to provide insights that drive lead generation, nurture, and qualification strategies.
  • Identify qualified segments within our database to target with nurture campaigns and/or account-based marketing programs.
  • Develop and maintain lead qualification criteria, regularly updating based on new learnings, data, and feedback from the sales team.
  • Partner closely with the Revenue Operations team to track and analyze the impact of marketing efforts on customer acquisition and develop unified pipeline reporting.
  • Develop and lead a holistic marketing reporting program, creating and socializing reports on marketing performance, ROI, and operational efficiency.
  • Maintain all tracking tags, infrastructure, and permits across various channels and platforms to ensure accurate and compliant data collection and processing.
  • Ensure effective rollouts of new marketing operations capabilities and technology, including implementation plans, change management, training, and adoption monitoring.
  • Identify bottlenecks and inefficiencies in marketing operations processes and workflows, developing and implementing strategies for process improvement.
  • Secure and maintain contracts for third-party vendors and marketing tools, leading the strategy on how to get the most ROI from each.
  • Create and maintain scalable processes that ensure best practices in lead generation and database management.
Requirements
  • Bachelor's degree.
  • At least 5 years of experience in a B2B marketing operations role.
Preferred Qualifications
  • Strong data analysis skills.
  • 2 or more years of experience with Adobe Marketo and Salesforce.
  • 5 or more years of working experience in technology or SaaS-based businesses.
  • Understanding and familiarity with Account-Based Marketing (ABM) strategies and programs.
  • Highly organized and detail-oriented with experience in cross-functional and matrixed teams.

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