Marketing Operations Specialist

7 hours ago

New York, New York, United States Harri US Full time
Job Title: Marketing Operations Manager

About Harri US:

Harri US is a leading workforce management platform that empowers businesses to optimize their operations and drive growth. As a Marketing Operations Manager, you will play a critical role in driving the success of our marketing efforts.

Job Summary:

We are seeking a highly skilled Marketing Operations Manager to join our team. The successful candidate will be responsible for managing marketing systems and data, assisting with the execution of our marketing campaigns, and ensuring that all marketing activities are aligned with our company's mission and standards.

Key Responsibilities:

  • Own and enhance the day-to-day functions of the Harri US marketing strategy
  • Apply marketing knowledge and project management skills to assist in scaling marketing, systems, and processes
  • Optimize data sync between the CRM and marketing automation systems
  • Manage lead scoring, inbound leads, list management for nurture campaigns, multi-touch attribution, etc.
  • Review, manage, and improve the top-of-funnel lead conversion and analyze, understand, and report on the drivers to continuously improve results
  • Maintain the integrity and accuracy of marketing databases and implement data hygiene practices to ensure high-quality lead data
  • Manage and improve the processes for measuring and reporting the effectiveness of marketing initiatives with a major emphasis on top-of-funnel lead acquisition and conversion
  • Generate and present regular reports on key performance indicators (KPIs) to stakeholders
  • Create and segment targeted audiences, develop and deploy email communications, and continuously improve performance
  • Collaborate with the go-to-market team to execute multi-channel digital campaigns that drive measurable results
  • Design, build, execute, and manage go-to-market processes and procedures
  • Manage and build relationships with third-party vendors and adjust usage based on performance and ROI
  • Train and support staff on using marketing technology products
  • Keep a pulse on emerging technologies and best practices to deploy internally

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree is a plus)
  • 3-5+ years in a marketing operations role or similar
  • Possess strong data analytics skills, with experience assimilating large data sets into summarized outputs to be used in decision making and process improvement
  • Love to operate as the oil in the marketing machine that ensures everything runs smoothly
  • Possess an affinity for managing and optimizing marketing technologies and enjoy proposing new or enhanced strategies based on emerging digital trends and current marketing best practices
  • Foster an organization of continuous process improvement
  • Are data-driven and thrive when working cross-functionally to deliver results
  • Are an exceptional communicator who is well organized with the ability to prioritize
  • Are a lifelong learner who is eager to take on new challenges and expand your skill set
  • Are well-versed in Salesforce, Hubspot, Chatbot technology, ZoomInfo, 6Sense, Wordpress, and Business Intelligence software
  • B2B SaaS experience

Salary Range: $100,000-140,000 (USD)

*Please note that this job description is not designed to cover or contain a complete listing of activities, duties, or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities may change at any time.*

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