Marketing Operations Manager

3 weeks ago


New York, New York, United States Spektrix Ltd Full time
Job Title: Marketing Operations & CRM Manager

Join our team at Spektrix Ltd as a Marketing Operations & CRM Manager, where you will play a key role in driving business growth through effective data management and marketing strategies.

About the Role

We are seeking an experienced Marketing Operations & CRM Manager to join our Marketing and Communications team. As a senior role, you will be accountable for setting business-wide principles and best practices for data management in our HubSpot CRM, and for implementing those practices within our MarComms activity.

Key Responsibilities
  • Owning processes for data management across the business - defining best practice, documenting our approach, implementing marketing activity, and enabling colleagues to work effectively:
    • CRM data: You will define how and why we use specific field types, records, and datapoints to effectively manage relationships with our clients, prospects, and partners, and provide clear guidance on the use of customer and company records for other CRM users.
    • Workflows: You will have oversight of automations within HubSpot and a clear understanding of their behavior and impact on the database. You will be accountable for managing and maintaining marketing automations (workflows) for both database management and communications, and for guiding the wider business on best practices for workflows and sequences.
    • Contact creation: You will define the processes used to import data securely and consistently into HubSpot through manual imports and integrated tools. You will be accountable for the effective completion of marketing-related imports and for management of integrated tools to support our marketing activity
    • Custom objects: We use custom objects in HubSpot to track and segment clients and prospects based on feature adoption and other points of engagement. You will set standards and provide guidance for effective use of custom objects, and manage their usage within the marketing team.
    • Segmentation: You will ensure that our data supports an effective segmentation model across all audience groups, and provide the guidance to apply this consistently throughout the business. Within the marketing team, you will be accountable for targeting communications and tracking impact through segmentation and lists.
  • Ensuring that every stage of our marketing funnel is optimized for lead generation.
  • Determining the marketing tactics we use to reach audiences, build our sales pipelines and engage users.
  • Determining and executing our paid advertising strategy.
  • Ensuring that marketing, sales, and events teams are able to use data effectively to inform campaign prioritization.
  • Ensuring that our marketing channels are performing effectively.
  • Managing the marketing and communications tools that are connected to our HubSpot CRM.
  • Cross-business working: You will work with stakeholders across the business to build an effective, consistent, and transparent approach to database operations.
Requirements
  • Experience working with HubSpot in a B2B setting at a senior level.
  • Ability to positively influence colleagues, including senior stakeholders, to make change happen.
  • Experience in working with marketing and sales teams to measure impact and drive improvement.
  • Proficiency in the management of a marketing funnel.
  • Confidence in developing and executing an advertising strategy in a B2B context.
  • Excellent analytical skills.
  • Experience of managing external agency relationships and implementing their recommendations.
What We Offer
  • Generous paid time off policy.
  • Company paid medical, dental and vision insurance.
  • 401(k) with 4% employer match.
  • Flexible working with support for WFH set up.
  • Professional development opportunities.
  • Two volunteering days per year.
  • 4 weeks paid sabbatical after 5 years of service.
  • Free snacks, drinks and breakfast items in our offices.
  • Catered team lunch every Thursday.
  • Varied range of regular socials throughout the year.
Working from Home

We aim to be as flexible as possible when it comes to working setups and lots of our team work from home on a regular basis. This means we generally work with a remote first approach even when we are in the office.

We'll provide reasonable support and all the hardware you need to get started, but we do require that you have the following already in place for a good home working set up:

  • A quiet working space at home where you can consistently take video calls without interruptions.
  • An internet connection that supports your participation in video calls and access to our systems and service.

For NY based team members ('local'), Spektrix provides an onsite work day stipend to support commuting expenses. For remote team members ('non local'), Spektrix covers all work related travel expenses.

Equal Opportunities

Spektrix is an equal opportunities employer, we recruit regardless of race, religion, gender, gender identity, sexual orientation, age or disability status and look to employ from a wide range of backgrounds and experiences.

Confidence can sometimes hold us back from applying for a job. Studies show that women do not apply for roles unless they meet 100% of the requirements, whereas men apply when they meet at least 60% of the requirements. At Spektrix, we know that there's no such thing as a 'perfect' candidate. Spektrix is committed to creating an inclusive work environment, where our team members are supported in expressing themselves and delivering their best work.

So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.



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