Email and SMS Marketing Coordinator
1 week ago
Overview:
Your Career. Our Company. Together, We Grow.
At Southern Illinois Healthcare (SIH), we understand that to deliver exceptional care to our communities, we must first extend that same level of care and appreciation to our employees.
We provide abundant opportunities for professional development, a commitment to excellence in patient care, and the recognition that our achievements stem from the dedication and hard work of our team members.
As a non-profit organization with nearly 4000 employees, we have received national recognition for our services in cancer, cardiac care, stroke treatment, bariatrics, breast imaging, and rehabilitation.
The role involves the creation and management of comprehensive email and SMS marketing processes for targeted campaigns.
Responsibilities:
Job Roles
Safety
Effectively manage processes to ensure employee and patient safety.
Record Keeping
Maintain all necessary records, reports, statistics, logs, files, and other documentation as required.
Process Improvement
Encourage a culture of continuous improvement by engaging in unit or department-based initiatives that align with the organization’s goals.
Participate in system-wide or hospital-based teams as necessary.
Role Specific Responsibilities
Email and SMS Campaign Strategy, Execution, and Optimization
Comprehend SIH's organizational goals and ensure that all email and SMS initiatives are aligned to achieve those objectives.
Work alongside cross-functional teams to design, develop, and implement email and SMS marketing campaigns, focusing on automated communication flows and actionable triggers to enhance patient engagement.
Track conversion metrics and associated revenue from campaigns.
CRM Data Management
In collaboration with SIH ITS, oversee the synchronization between Marketing Cloud and other systems (e.g., EHR, CRM, analytics, etc.).
Extract, clean, update, and optimize database contact records/lists in CRMs and other systems.
Ensure data quality, integrity, and compliance with data protection regulations.
Troubleshoot and resolve data-related challenges.
Reporting and Analytics
Develop and maintain native reports and functions to monitor KPIs related to outbound campaigns.
Analyze campaign outcomes, establish benchmarks, and produce regular performance reports.
Evaluate IP reputation and sender domain scores.
Qualifications:
Education
B.A. in Marketing, Business, or a related technical field.
Licenses and Certification
Marketing Cloud Email Specialist Certification must be obtained within 6 months of hire.
Experience and Skills
Proven experience in planning and executing email and SMS campaigns, including HTML modifications and audience segmentation.
Familiarity with enterprise marketing automation platforms such as Salesforce Marketing Cloud, Marketo, Eloqua, Pardot, etc.
Experience in performance marketing and lead generation.
Knowledge of email, push notifications, and SMS/MMS regulations, including a thorough understanding of the CAN-SPAM Act.
Exceptional written and verbal communication skills. A creative thinker with a keen eye for detail and a passion for developing engaging content.
Minimum of 2 years of experience in email marketing, with a preference for a focus on Marketing Cloud.
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