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Account-Based Marketing Strategist
2 months ago
ZS is a leading management consulting and technology firm dedicated to transforming global healthcare and beyond. As a key member of our team, you will have the opportunity to work alongside a talented collective of thinkers and experts shaping innovative solutions from start to finish.
Job SummaryWe are seeking an experienced Account-Based Marketing (ABM) Lead to join our team. The successful candidate will be responsible for developing, implementing, managing, and measuring targeted, account-focused marketing programs and activities with ZS's top clients.
Key Responsibilities- Partner with the ABM Manager to evolve the marketing strategy and direction for the ABM function, including account enablement and general and strategic ABM approaches.
- Understand industry and business drivers facing each account, as well as key initiatives they are focused on and the key stakeholders responsible for them.
- Leverage data and insights to inform client teams of client interest and perceived intent.
- Create and execute 1:1 and 1:few integrated marketing campaigns for selected accounts using tactics that include thought leadership, live events, email, webinars, digital advertising, and social networking, among others.
- Ensure that all marketing campaigns are aligned with the corporate vision, themes, and brand guidelines.
- Partner with the Digital Marketing team to measure the effectiveness of efforts, adjust approach as needed, and scale across the team. Present outcomes to client account teams regularly.
- Bachelor's degree in Marketing, Communications, or Business. MBA a plus.
- 5+ years in B2B marketing and solution marketing experience; field marketing or account-based marketing positions preferred
- Demonstrated skill collaborating with executives within a highly matrixed organization.
- Ability to challenge status quo to ensure marketing strategy always aligns with business strategy.
- Excellent communication skills. Ability to work with cross-functional teams and interact with internal and client executives.
- Solid experience creating and executing integrated marketing campaigns in a B2B environment.
- Ability to gather data/insights from multiple internal and external sources to understand impact across accounts and opportunities.
- Experience with marketing automation and social media monitoring platforms (HubSpot, Marketo, Brandwatch Radian6, 6sense, Demandbase, etc.) a plus.
- Exceptional organizational project and people management skills with attention to detail.
- Flexibility to work across time zones, including early-morning US hours to interact with global team based in India.
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
