Social Media Advertising Manager

2 weeks ago

New York, New York, United States HelloFresh Full time
Job Overview:

As the Paid Social Manager at HelloFresh, you will take charge of creating and enhancing cost-efficient customer acquisition initiatives across all prominent paid social platforms. Your role will be pivotal in shaping the Paid Social strategy, overseeing campaign execution, and managing campaign trafficking. You will leverage analytics to guide decisions and optimize a substantial marketing budget in alignment with company objectives.

Key Responsibilities:
  • Design, implement, and manage paid social campaigns (Meta, TikTok, Pinterest, Snapchat, etc.) from inception to completion.
  • Adopt a data-driven approach to assess performance metrics and enhance channel ROI.
  • Oversee all aspects of campaign trafficking, quality assurance, launch, reporting, and analysis, ensuring a hands-on approach to building and optimizing campaigns. Report on campaign KPIs to relevant stakeholders.
  • Enhance campaign performance focusing on activation, retention, and reactivation goals.
  • Collaborate with internal teams to refine campaign effectiveness, including Creative, BI, and CRM.
  • Establish and maintain relationships with key paid social partners to foster performance growth. Manage external partners and contractors to optimize performance and meet deadlines.
Candidate Profile:
  • Demonstrated success in driving growth through a comprehensive understanding of paid social and performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV).
  • Proven experience managing large-scale multi-million dollar growth campaigns on platforms such as Facebook, Instagram, Pinterest, TikTok, Reddit, and Snapchat.
  • Excellent communication and presentation skills with a keen eye for creative performance.
  • Strong analytical and quantitative skills; adept at utilizing data to enhance daily performance.
  • Proactive mindset focused on process improvement to increase efficiency.
  • Curious and eager to understand the underlying reasons behind performance trends.
  • Passionate about growth and building initiatives, with a willingness to engage in hands-on work.
  • Familiarity with the fast-paced, analytical startup environment.
  • A natural problem-solver with a positive attitude towards challenges and new opportunities.
Qualifications:
  • A bachelor's degree with a solid academic background and/or relevant experience in a performance marketing or commercially-focused role.
  • 5+ years of experience managing paid social campaigns on the client-side (preferred) or within a performance marketing agency.
  • Proficiency in Excel for performance analysis (including pivot tables and formula creation).
  • Knowledge of Facebook bidding, targeting, optimization, and web & app tracking setup and troubleshooting.
  • Experience with performance marketing metrics and platform reporting.
  • Strong organizational skills and project management capabilities.
Benefits:
  • Competitive salary, 401k with immediate company match, and equity plan based on role.
  • Generous paid time off, including sabbatical and parental leave.
  • Comprehensive health and wellness benefits with options available at no monthly cost from the first day of employment.
  • Tuition reimbursement for ongoing education.
  • Significant discounts on HelloFresh meal plans.
  • Access to various Employee Resource Groups (ERGs) supporting diverse communities.
  • An inclusive, collaborative, and dynamic work environment within a mission-driven company that is transforming the food supply chain.
This job description serves as a general overview of responsibilities. The company reserves the right to adjust, modify, or reassign tasks and responsibilities as necessary to meet evolving business needs.

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