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Senior Associate, Social Media Advertising
2 months ago
Job Title: Social Media Advertising Specialist at KINESSO
Company Overview
KINESSO stands at the forefront of performance marketing as a prominent agency within IPG Mediabrands. Our mission is to drive actionable growth for our partners and clients through advanced optimization, analytics, artificial intelligence, and experimentation. By leveraging the combined strengths of Matterkind, Reprise, and Kinesso, we deliver impactful results in performance marketing and data technology. Our dedicated global workforce of over 6,000 professionals across 60 countries is focused on being the most effective delivery engine in the industry.
Position Overview
Who we are looking for: We are in search of a skilled social media advertising specialist to oversee and implement campaigns, emphasizing account organization, setup, and optimization. The ideal candidate will have a passion for crafting exceptional digital programs and bringing client campaigns to fruition while nurturing creativity and innovative ideas in a collaborative agency setting.
Key Responsibilities
- Comprehend client goals and execute strategic plans to enhance success through inventive tactics and data-driven insights.
- Generate and investigate targeting and copy concepts for campaigns, seeking new opportunities with partners.
- Facilitate the setup of paid social posts and assets among various stakeholders.
- Lead regular status meetings with internal teams and client/platform partners.
- Collaborate on comprehensive end-of-campaign reports and insights for clients.
- Conduct quality assurance checks on campaign builds, reports, and billing items.
- Develop points of view on potential paid social opportunities for clients.
- Manage billing requirements and ensure precise campaign delivery and invoicing.
Required Skills and Qualifications
- Proficient in major social media advertising platforms such as Facebook Ad Manager and Twitter Ads.
- Strong command of Microsoft Office, especially Excel and PowerPoint.
- Excellent written and verbal communication abilities.
- Capability to align client objectives with paid media strategies utilizing online technologies.
- Hands-on experience managing a variety of paid social accounts.
Preferred Skills and Qualifications
- 1-2 years of experience in social media advertising.
- Agency experience is preferred.
- Familiarity with third-party tracking vendors and integrations.
- Understanding of full-funnel strategies in social media marketing.
About KINESSO
KINESSO, an integral part of the IPG Mediabrands ecosystem, merges expertise from various agencies to foster unparalleled growth for clients globally. With a commitment to innovation and data-driven methodologies, we provide a comprehensive suite of solutions in performance marketing and technology. Join our dynamic team dedicated to making a significant impact in the industry.
