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Social Media Advertising Planner
2 months ago
ABOUT US
Crossmedia is a leading independent media agency committed to ethical practices in media and business. Founded in 2000, we have grown to become one of the largest minority-owned full-service media planning and buying agencies in the United States. With a global presence and a diverse team of over 500 professionals, we strive to innovate and expand our reach while maintaining our core values of TRUST, REASON, and the pursuit of HAPPINESS.
Our mission is to forge meaningful connections between brands and their audiences across various channels and budgets. We pride ourselves on our transparent business model and objective decision-making processes, which foster trust with our clients. We are dedicated to applying logical reasoning to tackle our clients' most pressing business challenges. Furthermore, we prioritize the well-being and growth of our team members through numerous initiatives and cultural events, earning recognition as one of Ad Age's Best Places to Work for five consecutive years.
ROLE SUMMARY
We are seeking a Planner specializing in Paid Social Media to become a vital part of our One Marketplace team. This position is dedicated to managing paid social initiatives and is integrated within our broader team that oversees biddable media, including Paid Social, Paid Search, and Programmatic advertising.
- Collaborate with clients to grasp their brand objectives and implement effective social media advertising strategies.
- Engage with a diverse media mix, including platforms such as Facebook, Instagram, Twitter, TikTok, Pinterest, Snapchat, and Adwords/Bing.
- Utilize social media platforms directly and through PMD technology for optimal paid social media performance.
- Manage daily client operations, oversee internal team dynamics, and contribute to thought leadership and strategic development.
- Facilitate training and mentorship for internal teams to ensure excellence in strategy and execution.
QUALIFICATIONS
- A minimum of 2 years of experience in paid social media and strategic planning.
- 1-2 years of experience in an advertising or media agency environment.
- Hands-on experience with social media platforms.
- Exceptional organizational skills with the ability to manage tight deadlines and complex challenges.
COMPENSATION
The salary range for this position is between $65,000 and $75,000, based on experience and qualifications. Compensation is reflective of the applicant's skills, industry tenure, and the specific requirements of the role.
BENEFITS
At Crossmedia, our principles of Trust, Reason, and the Pursuit of Happiness are embodied in our comprehensive benefits package, which includes:
- Flexible work arrangements, including hybrid and remote options.
- An open PTO policy and paid sabbaticals for significant milestones.
- Fully-funded healthcare options along with agency-wide mental and physical health support.
- 401(k) plan with company matching, student loan relief programs, and financial counseling.
- Generous parental leave policy.
- Recognition and support for life milestones.
- A dedicated fund to assist employees in pursuing personal happiness through various activities.
- Reimbursement for cell phone and technology expenses.
- Tuition reimbursement programs.
- And a culture that embraces fun and camaraderie.
OUR COMMITMENT TO DIVERSITY
Diversity is integral to our identity. As a minority-owned agency, we are dedicated to fostering an inclusive environment at all levels. Our leadership team reflects this commitment, with a significant representation of women and people of color. We actively promote mentoring and internship programs aimed at empowering underrepresented groups. Our internal initiatives, such as XMEquity365, focus on supporting marginalized communities across five key pillars: Excellence, Voices, Education, Giving, and Representation.
Crossmedia is an equal opportunity employer, committed to creating a diverse and inclusive workplace that does not discriminate based on disability, gender, race, sexual orientation, religion, national origin, age, veteran status, or any other protected status.
All job requirements are subject to change to reflect the evolving needs of the position and the organization.
