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Senior Specialist, Social Media Advertising
2 months ago
Job Title: Social Media Advertising Specialist at KINESSO
Company Overview
KINESSO stands at the forefront of performance marketing, operating under the umbrella of IPG Mediabrands. Our mission is to drive actionable growth for our partners and clients through advanced optimization, analytics, artificial intelligence, and innovative experimentation. By leveraging the unique strengths of Matterkind, Reprise, and Kinesso, we deliver significant results in performance marketing and data technology. Our diverse global workforce of over 6,000 professionals across 60 countries is dedicated to providing unparalleled service in the industry.
Position Overview
Ideal Candidate: We are in search of a skilled social media advertising specialist to oversee and implement campaigns with an emphasis on account configuration, organization, and enhancement. The successful candidate will be enthusiastic about crafting exceptional digital initiatives and bringing client campaigns to fruition while nurturing creativity and innovative ideas within a collaborative agency setting.
Key Responsibilities
- Comprehend client goals and execute strategic plans to optimize success through creative tactics and data-driven insights.
- Generate and investigate targeting and messaging concepts for campaigns, identifying new opportunities with partners.
- Facilitate the setup of paid social content and assets among various stakeholders.
- Lead regular status meetings with internal teams and client/platform partners.
- Collaborate on comprehensive end-of-campaign reports and insights for clients.
- Conduct quality assurance on campaign setups, reports, and billing items.
- Formulate points of view on potential paid social opportunities for clients.
- Oversee billing requirements and ensure precise campaign execution and invoicing.
Required Qualifications
- Proficient in major social media advertising platforms such as Facebook Ads Manager and Twitter Ads.
- Strong command of Microsoft Office, especially Excel and PowerPoint.
- Excellent written and verbal communication skills.
- Ability to align client objectives with paid media strategies utilizing online technologies.
- Hands-on experience managing a variety of paid social accounts.
Preferred Qualifications
- 1-2 years of experience in social media advertising.
- Agency experience is preferred.
- Familiarity with third-party tracking vendors and integrations.
- Understanding of comprehensive funnel strategies in social media marketing.
About KINESSO
KINESSO is a pivotal entity within the IPG Mediabrands ecosystem, combining expertise from various agencies to foster exceptional growth for clients globally. With a commitment to innovation and data-driven strategies, we provide a broad spectrum of solutions in performance marketing and technology. Join our dynamic team that is dedicated to making a significant impact in the industry.
