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Social Media Advertising Supervisor
2 months ago
Position: Paid Social Supervisor
Salary Range: $95,000 - $100,000
Role Overview:
As a Paid Social Supervisor at Search Max, Inc, you will oversee the strategy, planning, and execution of all paid social media initiatives for our clients, ensuring alignment with their business objectives and media strategies. Your expertise in paid social media will be crucial for optimizing campaigns and delivering insightful reporting.
Key Responsibilities:
- Develop comprehensive social media strategies and propose innovative approaches to enhance media campaigns.
- Plan, implement, and manage paid social campaigns across various platforms including Facebook Ads Manager, Snapchat Ads, LinkedIn, and Twitter, ensuring hands-on execution.
- Conduct social media reporting and optimization to enhance campaign performance on a regular basis.
- Provide guidance on budget estimations and bidding strategies tailored for specific campaigns and platforms.
· Collaborate with cross-functional media teams to ensure effective execution strategies that yield measurable business results for clients.
- Perform routine quality assurance checks on client campaigns.
- Maintain budget tracking, pacing documents, and manage monthly billing for campaigns.
- Stay informed on industry trends and social marketing developments, recommending new advertising formats and tactics as necessary.
- Foster and maintain relationships with agency partners, leading discussions on active and upcoming campaigns.
Organizational Structure:
This position reports to the Media Supervisor, Associate Director, or Director.
Required Skills and Experience:
- A minimum of 3-4 years of relevant experience in paid social media.
- A strong desire to contribute, collaborate, and achieve success for our client partners.
- Proficiency in tools/software such as Facebook Business Manager, Twitter Ads, Snapchat, TikTok, and LinkedIn.
- Experience in executing tailored paid and organic social media campaigns.
- Familiarity with tagging, research methodologies, and testing opportunities across platforms.
- Knowledge of analytics tools such as comScore, MRI, Kantar, DCM, social listening, and Google Analytics.
- Basic skills in ad copy and creative development are advantageous.
- Experience with retail and commerce clients is preferred.
- Exceptional attention to detail and strong time management capabilities.
Educational Qualifications:
- A Bachelor's degree is preferred.
- Proficiency in Microsoft PowerPoint, Excel, and Word.
- META certification is a plus.
