Senior Manager, Social Media Advertising

2 weeks ago


New York, New York, United States GroupM Full time


Position at GroupM

Role Overview & Significance

As a Senior Manager, Social Media Advertising, you will oversee all daily operations related to Paid Social and serve as the primary liaison for an account. Your role will involve providing strategic guidance and leadership within our digital team to create the most effective and innovative communication strategies. Additionally, you will mentor and manage the career development of team members within the Paid Social division.

Core Responsibilities
  • Develop and implement Paid Social strategies tailored to client objectives, ensuring alignment with their business goals.
  • Take a leading role in integrating social initiatives and present forward-thinking, growth-oriented recommendations.
  • Guide Associates and/or Managers in strategically considering the role of paid social within the overall media landscape, assisting teams in crafting tactical social strategies and media plans to meet client requirements.
  • Conduct thorough and constructive evaluations of the performance of Associate(s) and/or Manager(s).
  • Facilitate the creation and documentation of best practices aimed at enhancing operational efficiencies within the team and across the organization.
  • Coordinate efforts among various disciplines, industry groups, and media partners; support the integration of other client and GroupM agencies.
  • Provide assistance to regional offices and/or partners as necessary.
  • Keep senior leadership informed of significant client opportunities, potential challenges, and other critical factors impacting business health.
Qualifications
  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional experience.
  • 5+ years of experience in planning and buying across diverse platforms, including Facebook, Instagram, Twitter, Pinterest, and TikTok.
  • Familiarity with CMS platforms, third-party API technologies, and Native UIs (e.g., Facebook Power Editor).
  • Proven experience in client-facing roles and relationship management.
  • Prior experience in team leadership, demonstrating the ability to mentor and develop junior staff, acting as a coach and guide.
  • Experience in an agency setting is highly preferred.
  • Demonstrate enthusiasm through active participation in team, agency, and industry initiatives.
Life at GroupM

Our commitment to shaping the future of media includes investing in our employees to enable them to perform at their best. We prioritize employee development as much as responsible media investment. GroupM employees can leverage the global GroupM & WPP networks to pursue their interests, expand their networks, and stay at the forefront of marketing and advertising trends. We offer various employee resource groups and frequently host in-office events to celebrate team achievements, share insights, and commemorate holidays and milestones. Our benefits package includes competitive medical, vision, and dental insurance, generous paid time off, partner discounts, and mental health awareness initiatives.

GroupM is WPP's media investment group and the world's leading media investment firm, dedicated to shaping the future of media where advertising is more effective for individuals. The company manages over $60 billion in annual media investments, as verified by independent research. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, along with cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment), and investment solutions, GroupM combines global scale, expertise, and innovation to deliver sustained value for clients across all markets. Discover more at

GroupM is an equal opportunity employer, providing opportunities to applicants and employees without discrimination based on race, religion, national origin, color, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is dedicated to offering reasonable accommodations to individuals with disabilities and disabled veterans. If you require accommodations due to a disability while searching for or applying to a career opportunity with GroupM, please reach out to us with the nature of your request and your contact information.

The salary range for this position may vary based on job-related factors, including business needs, experience, level of responsibility, and qualifications. We offer a competitive benefits package; please visit for more details.

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