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Global Market Development Manager

2 months ago

Carlsbad, United States Insight Global Full time
Job Title: Global Market Development Manager

An exciting opportunity has arisen for a skilled Global Market Development Manager to join our team at Insight Global. As a key member of our Clinical Next-Generation Sequencing Division, you will play a pivotal role in driving marketing strategies for hemato-oncology and immuno-oncology applications.

Key Responsibilities:
  • Develop and execute strategic, multi-channel integrated marketing plans for hemato-oncology products and applications.
  • Guide the development of copy and creative content for research markets, ensuring compliance with regulatory guidelines and conveying strong value propositions.
  • Create and implement marketing content across multiple channels, including social media, web, video, print, and more.
  • Develop sales force training and customer education material in collaboration with product management, R&D, regional marketing, and commercial teams.
  • Manage a robust lead generation funnel and optimize promotional campaigns for maximum ROI.
  • Coordinate with global functions to ensure brand profile consistency and alignment of marketing strategies.
  • Engage with agency partners to develop high-quality marketing assets for various platforms.
Requirements:
  • Bachelor of Science degree in Biology, Molecular Biology, Genetics, Immunology, or similar life sciences, or a degree in Marketing, Communications, or Business with relevant industry experience.
  • 4+ years of marketing experience in genomics, oncology, or molecular diagnostics.
  • Proven experience with lead generation programs and multi-channel marketing strategies.
  • Understanding of regulatory principles related to molecular diagnostic products.
  • Exceptional skills in managing complex projects and attention to detail.
About Insight Global:

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.