Content Marketing Strategy Manager

3 weeks ago


Carlsbad, United States Gemological Institute of America Full time
About the Role

We are seeking a results-driven Content Marketing Manager to join our team at the Gemological Institute of America. This is a unique opportunity to develop and execute a comprehensive content strategy to drive brand awareness, engage our target audience, and support lead generation efforts.

Key Responsibilities
  • Develop data-driven website content marketing strategies to further GIA's reach to the gem and jewelry buying public and support retailers in their efforts to educate their customers.
  • Collaborate with cross-functional teams, including product teams, designers, developers, writers, and vendors, to ensure our website content reflects our brand standards and meets the needs of the business, our customers, and the gem and jewelry buying public.
  • Edit, proofread, and improve content to ensure it is engaging, informative, and aligned with our brand voice.
  • Optimize website content leveraging SEO and Google Analytics to improve our content strategy and drive results.
  • Source images for website content and work with image license holders to secure license rights.
  • Collaborate closely with social media team to ensure promotion of content and drive engagement.
  • Establish an execution plan outlining the publishing frequency, production workflow, and ongoing maintenance of website content.
  • Report on results for content marketing initiatives and provide insights to inform future strategies.
Requirements
  • 5-7+ years of experience in content marketing or content project management with a marketing, digital, or advertising agency.
  • 1+ years of experience leading or supervising staff required.
  • Strong written, verbal, and negotiation skills with the ability to communicate with all levels of colleagues, vendors, and clients.
  • Strong people skills, diplomacy, and a collaborative spirit.
  • Ability to handle conflict situations effectively and maintain a culturally diverse work environment.
About Us

The Gemological Institute of America (GIA) is a global organization with headquarters located in Carlsbad, CA. We offer a flexible work-from-home schedule with a few days in the office per month and provide competitive health and commuter benefits, as well as paid vacation, sick, and holidays, tuition assistance, and more.



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