Digital Marketing Manager-Vokey Wedges Position

5 hours ago

Carlsbad, United States Acushnet Full time
Job Title: Digital Marketing Manager - Vokey Wedges

The Digital Marketing Manager - Vokey Wedges will be responsible for developing and executing comprehensive digital marketing strategies and tactical plans to drive traffic, engagement, and sales on the global Vokey brand.

This role requires a deep understanding of digital marketing channels, paid media, and the ability to analyze data to optimize campaigns.

Key Responsibilities:
  • Develop and implement digital marketing plans that align with our global brand goals and objectives.
  • Integrate various digital channels such as SEO, SEM, email marketing, social media, content marketing, and paid media campaigns.
  • Ensure consistency in messaging and branding across all digital platforms.
  • Work with the content team to develop engaging and relevant content for our website, blog, social media, and email campaigns.
  • Plan and execute content calendars to maintain a consistent posting schedule.
  • Oversee the planning, execution, and optimization of paid media campaigns across various platforms.
  • Monitor budget allocation and adjust to maximize ROI.
  • Coordinate digital media activities, collaborating with Director of Marketing, Titleist Director of Media and Media Agency partners to drive efficient digital traffic from relevant channels and set clear business objectives & priorities.
  • Create best-in-class digital experience: Collaborate with the brand team to enhance the user experience on and implement strategies to increase conversion rates.
  • Analyze UX and provide feedback and areas for improvement.
  • Monitor and analyze key performance metrics such as traffic, engagement, conversion rates, and ROI.
  • Use tools like Google Analytics, Google Ads, and social media insights to gather data.
  • Provide regular reports and insights to inform decision-making and strategy adjustments.
Requirements:
  • Bachelor's degree is required. Marketing or communications degree preferred.
  • A minimum of 8 years' experience required in interactive marketing or website related marketing or content development.
  • Golf experience preferred.
  • Golf knowledge and passion for the game required.
  • Knowledge of HTML, Flash, Photoshop, Illustrator, Fireworks, CMS systems, video editing software or equivalents required.
  • Ability to work in a team environment and translate needs into solutions through creativity, organization and attention to detail.
  • Ability to problem solve, multi-task, and prioritize in a fast-paced environment.

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