Retail Marketing Manager

4 weeks ago


Carlsbad, United States Vuori, Inc. Full time

Vuori, Inc. is seeking a seasoned Retail Marketing Manager to lead the development and execution of retail marketing strategies that drive traffic and sales to our global retail fleet.

This role will be responsible for creating and implementing retail marketing campaigns, in-store promotions, events, and seasonal drop collateral that align with brand objectives.

The ideal candidate will have 8+ years of marketing experience, with at least 3-4 years of retail marketing and community marketing experience.

Key responsibilities include:

  • Developing and executing retail marketing strategies that drive traffic and sales to retail stores
  • Creating and implementing in-store promotions, events, and seasonal drop collateral
  • Working with cross-functional teams to activate GTM and ensure retail marketing initiatives are executed
  • Establishing key storytelling moments in stores for windows, in-store displays, and key marketing stories
  • Leading all new store opening strategies and opening parties to build awareness in new and infill markets
  • Developing partnerships and planning community marketing initiatives to attract new customers and meet customers where they're at
  • Creating priority market strategies to build brand awareness, increase community engagement, and drive retail traffic to stores
  • Leading in-store activations, community partnerships, local events, and more to support the global retail fleet
  • Managing the retail marketing team, fostering a motivating and positive work environment

Qualifications include:

  • 8+ years of marketing experience with at least 3-4 years of retail marketing and community marketing experience
  • Solution-oriented leader with the ability to manage multiple projects within the team, across multiple seasons, and in multiple regions across the globe
  • Passion for community events and building great relationships
  • Effective communication and presentation skills, including confidence in leading cross-functional meetings
  • Self-motivated and highly organized professional
  • Comfortable in navigating ambiguous situations
  • Sense of urgency with the ability to make decisions without complete information
  • Ability to travel for community events, new store openings, and store visits

Vuori, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.



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