Director of Global Brand Strategy

5 days ago

Seattle, Washington, United States PMI WW Brands LLC Full time
Job Title: Director, Global Brand Strategy

Stanley is a leading brand in the industry, and we are seeking a highly skilled and experienced Director, Global Brand Strategy to join our team. As a key member of our marketing leadership team, you will be responsible for developing and implementing a comprehensive brand strategy that aligns with our overall business goals.

Key Responsibilities:
  • Develop and implement a robust brand strategy that aligns with our overall business goals.
  • Manage the global marketing budget, ensuring efficient financial planning, resource allocation, and the development of goals and performance indicators.
  • Lead the monthly and quarterly business review process.
  • Create an investment framework that guides resource allocation and drives strategic decisions.
  • Collaborate closely with the finance team to develop planning processes and update strategies accordingly.
  • Lead consumer insights, market research, and competitive analysis efforts to advise the development of strategic marketing plans.
  • Develop and communicate the short and long-term marketing strategy and brand plan, including seasonal support and activation roadmaps.
  • Manage partnerships and agency relationships across marketing, ensuring standardized contracts and fee schedules are in place.
  • Build and lead the GTM management team, supporting global marketing initiatives and overseeing the deployment of creative resources.
  • Drive transformational programs that enhance return on investment, including the development of tools and systems to measure marketing effectiveness.
  • Lead special projects for marketing leadership, including partnership development, scoping, setting objectives, and defining success criteria.
  • Foster cross-functional relationships to ensure alignment, integration, and support for marketing initiatives and overall brand strategy.
  • Continuously improve processes, workflows, and tools, driving efficiency, quality, and scalability.
  • Provide leadership, mentorship, and professional development opportunities to the marketing team, fostering a culture of teamwork, innovation, and excellence.
Requirements:
  • Bachelor's degree in marketing, finance, business administration, or a related field.
  • 10+ years of experience in business strategy, marketing, finance, or operations.
  • Prior history of people management, leading successful teams, and managing sophisticated programs across various functions.
  • Strong background in developing brand and marketing strategies, setting targets and goals, and managing budgets and brand planning.
  • Proven track record in assessing marketing impact, setting objectives and key results, guiding yearly and quarterly strategies, and managing budgets.

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