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Global Performance Marketing Director

2 months ago

Seattle, Washington, United States Electronic Arts Full time
About the Role

We are seeking a highly skilled and experienced Global Performance Marketing Director to join our team at Electronic Arts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives business growth and revenue.

Key Responsibilities
  • Analyze market trends, competitor activity, and audience insights to inform marketing strategies and plans.
  • Develop and execute go-to-market strategies for new mobile games, working closely with studio and franchise marketing teams.
  • Partner with analytics teams to translate performance results into actionable recommendations and optimize marketing strategies for business performance.
  • Manage global marketing budgets, ensuring efficient resource allocation and achievement of scalable product growth with full return on ad spend (ROAS) measurement in place.
  • Lead cross-functional teams, including user acquisition, creative, platform, and other channels, to drive product awareness, interest, and acquisition of new users, and re-engagement of lapsed players.
  • Collaborate with product teams on roadmaps, testing, and experimentation, while building best-in-class practices across growth fields for The Sims Mobile and cross-platform experiences.
Requirements
  • 10+ years of experience as a leader in mobile performance marketing for successful mobile games.
  • Demonstrated success managing multi-million dollar, global top-of-funnel and performance marketing budgets with end-to-end funnel measurement.
  • Experience supporting development at all stages from new game concept to worldwide launch and mature live services.
  • A track record of delivering consistent mobile campaign improvement for live mobile games with a global audience.
  • Ability to analyze data, move fast, and experiment constantly to improve metrics.
  • Excellent verbal and written communication skills.
About Electronic Arts

We are a global team of creators, storytellers, technologists, experience originators, innovators, and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.