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Executive Director of Global Marketing

2 months ago

Seattle, Washington, United States Boundless Immigration Full time
About This Role

We are seeking a seasoned marketing executive to lead our global marketing efforts and drive growth across both B2B and B2C segments. As the Executive Director of Global Marketing, you will be responsible for shaping and executing our marketing strategy to achieve 100% year-over-year growth.

Key Responsibilities
  • Develop and Execute Marketing Strategy: Create and implement a comprehensive marketing strategy that drives growth across both B2B and B2C channels, including product marketing, positioning, and demand generation.
  • Build and Lead a High-Performing Team: Lead and develop a high-performing marketing team, designing the organization structure, hiring the right talent, and developing the team.
  • Deliver Results: Utilize data to analyze market trends, customer behaviors, and customer insights to continually improve the effectiveness of marketing programs and influence product roadmap and positioning.
  • Collaborate with Cross-Functional Teams: Collaborate closely with sales, customer success, product, and engineering teams to align cross-functional efforts and drive growth.
  • Establish Brand Identity: Oversee brand positioning, messaging, and identity across all marketing channels and create an engine for putting customer stories and successes into the world.
Requirements
  • Proven track record of leading growth from $20M to $100M in revenues as a marketing leader or co-pilot.
  • Experience in demand generation, partnerships, sales team acceleration, and community-building.
  • Successful product launches in multiple countries and significant market-share in multiple segments or markets.
  • Ability to articulate strategy and think on behalf of the entire company.
  • Experience selling into the HR function is a plus.
About Boundless Immigration

Boundless Immigration is a dynamic growth-stage technology company with a mission to empower every family to navigate the immigration system more confidently, rapidly, and affordably. We are a place for employees who aren't afraid to continuously try new things and value a spirit of inquiry.