B2B Lead Acquisition Expert

4 weeks ago

Houston, Texas, United States Empower Pharmacy Full time
Company Overview

Empower is a pioneering healthcare organization dedicated to delivering quality, affordable medication to countless patients nationwide. We proudly stand as the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country, catering to the functional medicine sector.

Our distinction lies in our unwavering commitment to three fundamental values: People, Quality, and Service. Our skilled team collaborates to innovate in manufacturing, distribution, and quality assurance, offering a uniquely integrated approach to healthcare. By leveraging our vertically integrated pharmaceutical supply chain, cutting-edge technology, and a dedication to excellence, we continuously expand the horizons of medication accessibility and affordability.

When you embark on a career with us, you are joining a mission. We empower our team to innovate, develop, and enact real change within the healthcare landscape. If you are a visionary who thrives in a dynamic, transformative environment, Empower is the ideal place for you. Here, you will be encouraged to express your ideas, enhance your skills, and engage in projects that truly make a difference. We prioritize the well-being of our employees, offering a supportive and engaging workplace where your contributions are recognized and celebrated.

Let’s transform healthcare together.

Position Summary

Step into a pivotal role at the forefront of our B2B commercial strategy, where boundless opportunities await those ready to lead. As a Lead Acquisition Specialist, you are not merely filling a position; you are entering a domain of innovation and significant growth. Your mission is to architect our lead generation landscape, meticulously establishing the foundation of our marketing initiatives through the acquisition of high-quality leads.

In this capacity, you are more than a specialist; you are a trailblazer. You will channel your intrinsic motivation and focused ambition to identify, engage, and captivate potential prospects, transforming possibilities into tangible achievements. Your strategic insight and relentless spirit will navigate the complex terrain of lead acquisition, forging lasting connections and unlocking a wealth of opportunities.

This is your opportunity to shine, to leave a lasting mark, and to secure your legacy within our organization. Join us on this thrilling journey, where each lead represents not just a potential sale but a stepping stone toward our collective success. Together, we will challenge conventional thinking, redefine the limits of what is achievable, and reach unprecedented levels of excellence. Let’s embark on this transformative journey and reshape the future, one lead at a time.

Duties and Responsibilities
  • Formulates and implements lead generation strategies aimed at B2B new contacts, emphasizing top-of-funnel activities to enhance awareness and interest in our offerings.
  • In collaboration with campaign managers, executes lead acquisition-specific campaigns across diverse channels, including email marketing, social media advertising, events, content marketing, and digital advertising, to effectively reach new target audiences.
  • Works closely with the marketing campaigns team to synchronize lead acquisition efforts with overarching marketing goals and campaign initiatives.
  • Utilizes marketing automation tools and Customer Relationship Management (CRM) systems to manage lead data, monitor campaign performance, and enhance lead conversion rates.
  • Ensures compliance with GDPR regulations in all lead acquisition activities, including obtaining consent and managing opt-ins/opt-outs effectively.
  • Implements best practices for data privacy and security to safeguard customer information and adhere to regulatory requirements.
  • Evaluates lead acquisition metrics and KPIs to assess campaign effectiveness, identify improvement areas, and provide data-driven recommendations for optimization.
  • Performs additional duties as assigned.
Knowledge and Skills
  • Demonstrated success in executing lead acquisition campaigns and achieving measurable outcomes.
  • Strong grasp of GDPR regulations and compliance requirements related to lead generation activities.
  • Proficiency in marketing automation platforms and CRM systems (e.g., Marketing Cloud / Salesforce).
  • Exceptional analytical skills with the ability to interpret data to guide decision-making.
Experience and Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2-4 years of experience in lead generation or digital marketing, preferably in a B2B context.
Employee Benefits, Health, and Wellness
  • No-Cost Medication: Access your prescribed compounded medications at no cost, ensuring your health without financial strain.
  • Onsite Health & Wellness - IV Therapy Drips: Enjoy complimentary onsite IV Therapy drips to enhance your well-being and energy levels.
  • Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
  • Telehealth Visits: Consult board-certified Doctors anytime, anywhere for you and your family.
  • Paid & Volunteer Time Off: Benefit from paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
  • Paid Holidays (8 scheduled; 2 floating): Enjoy eight scheduled holidays and two floating holidays, providing flexibility and time for personal traditions.
  • Life & AD&D Coverage: Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.
  • FSA (Flexible Spending Account): Manage healthcare expenses effectively with pre-tax dollars in a Flexible Spending Account (FSA).
  • 401K Dollar-for-Dollar Up to 3%: Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 3%.
  • Company Paid Long-Term Disability: Provided at no cost, replacing 60% of your income if you become disabled for an extended period.
  • Flexible Schedules: Achieve a harmonious work-life balance with our flexible scheduling options.
  • Rewards & Recognition Program: Your hard work is acknowledged - enjoy rewards and recognition beyond your paycheck.
Additional Voluntary Benefits
  • Accident Insurance: Provides a lump sum benefit to help cover expenses following an accidental injury.
  • Hospital Indemnity Insurance: Enhance your peace of mind with supplemental hospital insurance for unexpected stays.
  • Critical Illness: Protect your finances from the costs associated with serious health issues.
  • Short-Term Disability: Safeguard your income during illness or injury with short-term disability coverage.
  • Supplemental Life & AD&D: Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.
  • Legal Services: Access professional legal assistance to address concerns confidently.
  • Identity Theft Protection: Protect your identity and finances with our identity theft protection benefit.
  • Pet Insurance: Provide care for your furry family members with our pet insurance coverage.
  • Employee Assistance Program: Access confidential counseling and support services for a holistic approach to your well-being.

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