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B2B Lead Generation Expert

2 months ago

Houston, Texas, United States Empower Pharmacy Full time
Company Overview

Empower is a pioneering healthcare organization dedicated to delivering high-quality, affordable medications to countless patients nationwide.

We proudly hold the title of the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country, catering to the functional medicine sector.

Our distinctiveness lies in our unwavering commitment to three fundamental values: People, Quality, and Service.

Our passionate team of professionals collaborates to innovate in manufacturing, distribution, and quality assurance, providing a uniquely integrated approach to healthcare.

By leveraging our comprehensive pharmaceutical supply chain, cutting-edge technology, and a steadfast commitment to excellence, we continuously strive to enhance medication accessibility and affordability.

Joining us means becoming part of a mission. We empower our team to innovate, grow, and effect real change in the healthcare landscape. If you are a visionary who thrives in a dynamic, transformative environment, Empower is your ideal workplace.

Here, you will be encouraged to share your insights, broaden your skill set, and contribute to initiatives that truly make a difference.

We prioritize the well-being of our team members, offering a supportive and engaging environment where your contributions are recognized and celebrated.

Let’s revolutionize healthcare together. Join us and be part of something extraordinary.

Position Summary


Embark on an exciting journey at the forefront of our B2B commercial strategy, where immense opportunities await those who are ready to lead.

As a Lead Generation Specialist, you are not merely filling a position; you are stepping into a realm of innovation and transformative growth.

Your mission, should you choose to accept it, is to be the architect of our lead generation landscape, meticulously establishing the foundation of our marketing initiatives through the acquisition of high-quality leads.

In this role, you are more than a specialist; you are a trailblazer.

You will utilize your inherent drive and focused ambition to identify, engage, and attract potential prospects, transforming possibilities into concrete successes.

Your strategic insight and relentless spirit will navigate you through the complex landscape of lead acquisition, forging lasting connections and unlocking doors to limitless opportunities.

This is your moment to shine, to create a lasting impact, and to leave your mark on our organization’s legacy.

Join us on this thrilling path, where each lead is not just a potential sale but a stepping stone toward our collective success.

Together, we will challenge the status quo, redefine the limits of what is achievable, and reach unprecedented levels of excellence.

Let’s embark on this transformative journey and reshape the future, one lead at a time.

Duties and Responsibilities


Develop and implement lead generation strategies targeting B2B new contacts, focusing on top-of-funnel activities to generate awareness and interest in our products and services.

In collaboration with campaign managers, execute lead acquisition-specific campaigns across various channels, including email marketing, social media advertising, events, content marketing, and digital advertising, to effectively reach new target audiences.

Work closely with the marketing campaigns team to align lead acquisition efforts with overall marketing goals and campaign initiatives.

Utilize marketing automation tools and Customer Relationship Management (CRM) systems to manage lead data, monitor campaign performance, and enhance lead conversion rates.

Ensure compliance with GDPR regulations in all lead acquisition activities, including obtaining consent and managing opt-ins/opt-outs effectively.
Implement best practices for data privacy and security to safeguard customer information and uphold regulatory standards.

Analyze lead acquisition metrics and KPIs to assess the effectiveness of campaigns, identify areas for improvement, and provide data-driven recommendations for optimization.

Perform other duties as assigned.
To succeed in this role, an individual must be able to perform each essential function satisfactorily. The requirements listed above represent the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.
While performing the responsibilities of the job, the employee is required to communicate effectively.

The employee is often required to remain in a stationary position for a significant portion of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from computers and other office productivity devices.

The employee is regularly required to move about the office and corporate campus.

The employee is regularly required to stand, walk, reach with arms and hands, or to climb, balance, stoop, or kneel.

Knowledge and Skills

Proven track record of successfully executing lead acquisition campaigns and achieving measurable results.
Strong understanding of GDPR regulations and compliance requirements related to lead generation activities.
Proficiency in marketing automation platforms and CRM systems (e.g., Marketing Cloud / Salesforce).
Excellent analytical skills and ability to interpret data to inform decision-making.

Experience and Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field.
2-4 years of experience in lead generation or digital marketing, preferably in a B2B context.