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Marketing Lead Acquisition Strategist

2 months ago

Houston, Texas, United States Empower Pharmacy Full time
Company Overview

Empower is a pioneering healthcare organization dedicated to delivering quality, affordable medications to countless patients nationwide.

We proudly hold the title of the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country, serving the functional medicine sector.

Our distinction lies in our unwavering commitment to three core principles: People, Quality, and Service.

Our passionate team collaborates to innovate in manufacturing, distribution, and quality assurance, providing a uniquely integrated approach to healthcare.

By leveraging our comprehensive pharmaceutical supply chain, cutting-edge technology, and a dedication to excellence, we continually strive to enhance medication accessibility and affordability.

Joining us means becoming part of a mission. We empower our team to innovate, grow, and instigate real change in the healthcare landscape. If you are a visionary who thrives in a dynamic, transformative setting, Empower is your ideal environment.

Here, you will be encouraged to share your insights, broaden your expertise, and engage in projects that truly make a difference.

We prioritize the well-being of our team members, offering a supportive and engaging workplace where your contributions are not only acknowledged but celebrated.

Let’s revolutionize healthcare together. Join us and be part of something remarkable.

Position Summary


Embark on a journey at the forefront of our B2B commercial strategy, where endless opportunities await those who are ready to lead.

As a Lead Generation Specialist, you are not merely filling a position; you are entering a realm of innovation and transformative growth.

Your mission, should you choose to accept it, is to be the architect of our lead generation landscape, meticulously establishing the foundation of our marketing initiatives through the acquisition of high-quality leads.

In this role, you are more than a specialist; you are a trailblazer.

You will utilize your inherent drive and focused ambition to identify, engage, and captivate potential prospects, transforming possibilities into concrete successes.

Your strategic insight and relentless spirit will navigate the complex landscape of lead acquisition, forging lasting connections and unlocking doors to limitless opportunities.

This is your moment to shine, to create a lasting impact, and to inscribe your name in the legacy of our organization.

Join us on this thrilling journey, where each lead represents not just a potential sale but a stepping stone toward our collective success.

Together, we will challenge the status quo, redefine the limits of what is achievable, and ascend to unprecedented levels of excellence.

Let’s embark on this transformative journey and reshape the future, one lead at a time.

Duties and Responsibilities


Develop and implement lead generation strategies targeting B2B new contacts, focusing on top-of-funnel activities to enhance awareness and interest in our products/services.

In collaboration with campaign managers, execute lead acquisition-specific campaigns across various channels, including email marketing, social media advertising, events, content marketing, and digital advertising, to effectively reach new target audiences.

Work closely with the marketing campaigns team to align lead acquisition efforts with overall marketing goals and campaign initiatives.

Utilize marketing automation tools and Customer Relationship Management (CRM) systems to manage lead data, monitor campaign performance, and optimize lead conversion rates.

Ensure compliance with GDPR in all lead acquisition activities, including obtaining consent and managing opt-ins/opt-outs effectively.
Implement best practices for data privacy and security to safeguard customer information and uphold regulatory standards.

Analyze lead acquisition metrics and KPIs to evaluate the effectiveness of campaigns, identify areas for enhancement, and provide data-driven recommendations for optimization.

Perform other duties as assigned.
To excel in this role, an individual must be able to perform each essential function satisfactorily. The requirements listed above represent the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.
While performing the responsibilities of the job, the employee is required to communicate effectively.

The employee is often required to remain in a stationary position for a significant portion of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices.

The employee is regularly required to move about the office and corporate campus.

The employee is regularly required to stand, walk, reach with arms and hands, or to climb, balance, stoop, or kneel.

Knowledge and Skills

Proven track record of successfully executing lead acquisition campaigns and achieving measurable results.
Strong understanding of GDPR regulations and compliance requirements related to lead generation activities.
Proficiency in marketing automation platforms and CRM systems (e.g., Marketing Cloud / Salesforce).
Excellent analytical skills and ability to interpret data to inform decision-making.

Experience and Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field.
2-4 years of experience in lead generation or digital marketing, preferably in a B2B context.