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B2B Marketing Manager

2 months ago

Houston, Texas, United States Fugro Full time
Job Overview

Fugro is seeking a dedicated professional to enhance our client engagement through effective demand generation strategies tailored for the Americas region. As a pivotal member of our Strategic Sales and Marketing team, you will be instrumental in driving awareness and demand for our innovative solutions.

Key Responsibilities:
  • Leadership Commitment:
    - Uphold our core values of Quality, Health & Safety, Security, and Environmental protection, ensuring a safe working environment for all stakeholders.
  • Strategic Planning:
    - Formulate and execute targeted demand generation strategies aimed at achieving lead generation and revenue objectives specific to the Americas.
    - Collaborate with market leaders and cross-functional teams to ensure alignment of demand generation initiatives with broader marketing and business goals.
    - Remain informed about industry trends and competitive dynamics to refine marketing strategies.
  • Campaign Execution:
    - Design, implement, and enhance multi-channel marketing campaigns, including email outreach, digital advertising, content creation, and social media engagement, customized for the Americas market.
    - Leverage marketing automation tools (such as Adobe Marketo) to manage campaigns, monitor performance, and derive actionable insights.
  • Content Strategy:
    - Partner with regional and global stakeholders, including Corporate Communications and PR teams, to develop engaging content that resonates with the target audience throughout their buyer journey.
    - Ensure uniform messaging and branding across all demand generation materials.
  • Lead Acquisition:
    - Initiate lead generation programs designed for the Americas to attract and secure high-quality leads.
    - Analyze lead generation metrics to optimize strategies and enhance outcomes.
  • Performance Analysis:
    - Utilize data analytics to identify trends and assess campaign effectiveness, maximizing return on investment.
Qualifications:
  • Must be legally authorized to work in the United States.
  • A Bachelor's degree or equivalent is preferred.
  • Minimum of 3 years of experience in digital marketing is required.
  • Familiarity with Marketo is highly advantageous.
  • Experience in paid media is desirable.
  • Demonstrated success in B2B demand generation across various marketing tactics.
  • Strong knowledge of marketing automation platforms and CRM systems.
  • Exceptional analytical capabilities and a data-driven approach to decision-making.
  • Outstanding project management and organizational skills.
  • Effective communication and teamwork abilities.
  • Creative thinker with strategic insight and tactical execution skills.
Benefits:

At Fugro, we prioritize our employees and are committed to fostering a safe and sustainable world. Our values shape our culture: we are dedicated to delivering results, preparing for the future, acting with integrity, and building trust. We offer numerous opportunities for professional development through hands-on learning, access to training resources, and leadership programs.

We care about the well-being of our employees and their families, providing a range of flexible work options and a comprehensive benefits package tailored to meet diverse needs.

Application Process:

If you are interested in this opportunity, we encourage you to submit your resume and cover letter through our application portal. We look forward to discussing how you can contribute to our team.