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B2B Lead Acquisition Expert

2 months ago

Houston, Texas, United States Empower Pharmacy Full time
Company Overview

Empower is a pioneering healthcare organization dedicated to delivering quality, affordable medications to countless patients nationwide. We proudly stand as the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country, serving the functional medicine sector.

Our distinctiveness lies in our unwavering commitment to three fundamental values: People, Quality, and Service. Our passionate team of professionals collaborates to break new ground in manufacturing, distribution, and quality assurance, offering a uniquely integrated approach to healthcare. By leveraging our vertical integration of the pharmaceutical supply chain, cutting-edge technology, and a dedication to excellence, we continuously push the limits of medication accessibility and affordability.

You're not merely starting a job; you're becoming part of a mission. We empower our team to innovate, grow, and effect real change in the healthcare landscape. If you are a forward-thinking individual who thrives in a dynamic, transformative environment, Empower is the ideal place for you. Here, you will be encouraged to share your insights, enhance your skill set, and contribute to initiatives that genuinely make a difference. We prioritize the well-being of our team members, offering a supportive and engaging workplace where your contributions are not only acknowledged but celebrated.

Let’s revolutionize healthcare together.

Position Summary

Embark on an exciting journey at the forefront of our B2B commercial strategy, where boundless opportunities await those ready to lead. As a Lead Acquisition Specialist, you are not just filling a position; you are stepping into a realm of innovation and transformative growth. Your mission is to be the architect of our lead generation frontier, meticulously crafting the foundation of our marketing initiatives through the acquisition of high-quality leads.

In this role, you are more than a specialist; you are a trailblazer. You will leverage your innate drive and focused ambition to identify, engage, and captivate potential prospects, transforming possibilities into concrete successes. Your strategic insight and determined spirit will navigate the intricate landscape of lead acquisition, forging lasting connections and unlocking doors to limitless opportunities.

This is your opportunity to shine, to create a lasting impact, and to etch your name in the history of our organization. Together, we will challenge the status quo, redefine the limits of what is achievable, and reach unprecedented heights of excellence.

Duties and Responsibilities
  • Design and implement lead generation strategies targeting B2B new contacts, focusing on top-of-funnel activities to generate awareness and interest in our products/services.
  • Collaborate with campaign managers to execute lead acquisition-specific campaigns across various channels, including email marketing, social media advertising, events, content marketing, and digital advertising, effectively reaching new target audiences.
  • Work closely with the marketing campaigns team to align lead acquisition efforts with overall marketing objectives and initiatives.
  • Utilize marketing automation tools and Customer Relationship Management (CRM) systems to manage lead data, track campaign performance, and optimize lead conversion rates.
  • Ensure compliance with GDPR regulations in all lead acquisition activities, including obtaining consent and managing opt-ins/opt-outs effectively.
  • Implement best practices for data privacy and security to protect customer information and uphold regulatory requirements.
  • Analyze lead acquisition metrics and KPIs to evaluate campaign effectiveness, identify areas for improvement, and provide data-driven recommendations for optimization.
  • Perform additional duties as assigned.
Knowledge and Skills
  • Demonstrated success in executing lead acquisition campaigns and achieving measurable results.
  • Strong understanding of GDPR regulations and compliance requirements related to lead generation activities.
  • Proficiency in marketing automation platforms and CRM systems (e.g., Marketing Cloud / Salesforce).
  • Excellent analytical skills with the ability to interpret data to inform decision-making.
Experience and Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2-4 years of experience in lead generation or digital marketing, preferably in a B2B context.
Employee Benefits, Health, and Wellness
  • No-Cost Medication: Receive your prescribed compounded medications at no cost, ensuring your health without financial burden.
  • Onsite Health & Wellness - IV Therapy Drips: Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.
  • Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
  • Telehealth Visits: Access board-certified doctors anytime, anywhere for you and your family.
  • Paid & Volunteer Time Off: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
  • Paid Holidays: Celebrate with scheduled holidays, giving you flexibility and time for personal traditions.
  • Life & AD&D Coverage: Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.
  • FSA (Flexible Spending Account): Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).
  • 401K Dollar-for-Dollar Up to 3%: Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 3%.
  • Company Paid Long-Term Disability: Provided at no cost, replacing 60% of your income if you become disabled for an extended period.
  • Flexible Schedules: Balance work and life seamlessly with our flexible scheduling options.
  • Rewards & Recognition Program: Your hard work is acknowledged through rewards and recognition beyond your paycheck.
Additional Voluntary Benefits
  • Accident Insurance: Provides a lump sum benefit to help cover expenses following an accidental injury.
  • Hospital Indemnity Insurance: Enhance your peace of mind with supplemental hospital insurance for unexpected stays.
  • Critical Illness: Protect your finances from the expenses of a serious health issue.
  • Short-Term Disability: Safeguard your income during illness or injury with short-term disability coverage.
  • Supplemental Life & AD&D: Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.
  • Legal Services: Access professional legal assistance to address concerns confidently.
  • Identity Theft Protection: Safeguard your identity and finances with our identity theft protection benefit.
  • Pet Insurance: Care for your furry family members with our pet insurance coverage.
  • Employee Assistance Program: Confidential counseling and support services for a holistic approach to your well-being.