B2B Lead Acquisition Expert
1 month ago
Empower Pharmacy is a pioneering healthcare organization dedicated to delivering high-quality, affordable medications to countless patients nationwide. As the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country, we cater to the functional medicine sector.
Our unwavering commitment to three core principles: People, Quality, and Service, distinguishes us in the industry. Our team of professionals collaborates to innovate in manufacturing, distribution, and quality assurance, offering a uniquely integrated healthcare approach. By leveraging our comprehensive pharmaceutical supply chain, cutting-edge technology, and dedication to excellence, we continually strive to enhance medication accessibility and affordability.
When you join us, you are not merely starting a job; you are becoming part of a mission. We empower our team to innovate, grow, and enact meaningful change in the healthcare landscape. If you are a visionary who thrives in a dynamic, transformative setting, Empower Pharmacy is the ideal environment for you. Here, your ideas will be valued, your skills will be expanded, and your contributions will be recognized and celebrated.
Let’s transform healthcare together.
Position Summary
Step into a pivotal role within our B2B commercial strategy, where immense opportunities await those ready to lead. As a Lead Acquisition Specialist, you will be at the forefront of innovation and growth. Your mission is to design and implement our lead generation strategy, laying the foundation for our marketing initiatives through the acquisition of high-quality leads.
In this capacity, you will be more than a specialist; you will be a trailblazer. Your drive and focused ambition will enable you to identify, engage, and attract potential prospects, converting opportunities into measurable successes. Your strategic insight and relentless determination will navigate the complexities of lead acquisition, fostering lasting relationships and unlocking new avenues for growth.
This is your opportunity to make a significant impact and leave a lasting legacy within our organization. Together, we will challenge conventional thinking, redefine the limits of what is possible, and achieve remarkable excellence. Let’s embark on this transformative journey and reshape the future, one lead at a time.
Duties and Responsibilities
- Design and implement lead generation strategies targeting new B2B contacts, focusing on top-of-funnel activities to enhance awareness and interest in our offerings.
- Collaborate with campaign managers to execute lead acquisition campaigns across diverse channels, including email marketing, social media, events, content marketing, and digital advertising.
- Work closely with the marketing campaigns team to ensure alignment between lead acquisition efforts and overall marketing goals.
- Utilize marketing automation tools and CRM systems to manage lead data, monitor campaign performance, and optimize conversion rates.
- Ensure compliance with GDPR regulations in all lead acquisition activities, including managing consent and opt-in/opt-out processes.
- Implement best practices for data privacy and security to safeguard customer information and adhere to regulatory standards.
- Analyze lead acquisition metrics and KPIs to evaluate campaign effectiveness, identify improvement areas, and provide data-driven recommendations.
- Perform additional duties as assigned.
While executing job responsibilities, employees are required to communicate effectively and may need to remain stationary for extended periods. Frequent use of hands and fingers is necessary to access, input, and retrieve information from computers and other office devices. Employees are also expected to move about the office and corporate campus, as well as stand, walk, reach, and perform other physical activities as needed.
Knowledge and Skills
- Demonstrated success in executing lead acquisition campaigns and achieving measurable outcomes.
- Strong understanding of GDPR regulations and compliance related to lead generation.
- Proficiency in marketing automation platforms and CRM systems (e.g., Marketing Cloud / Salesforce).
- Excellent analytical skills with the ability to interpret data for informed decision-making.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2-4 years of experience in lead generation or digital marketing, preferably in a B2B context.
- No-Cost Medication: Access prescribed compounded medications at no cost.
- Onsite Health & Wellness - IV Therapy Drips: Enjoy complimentary onsite IV Therapy drips for enhanced well-being.
- Comprehensive Medical, Dental, and Vision Options: Choose from tailored medical plans, plus dental and vision coverage for you and your family.
- Telehealth Visits: Consult with board-certified doctors anytime, anywhere.
- Paid & Volunteer Time Off: Benefit from paid time off for personal pursuits and volunteer opportunities.
- Paid Holidays: Enjoy eight scheduled holidays and two floating holidays for personal traditions.
- Life & AD&D Coverage: Financial protection for you and your family with life and accidental death insurance.
- FSA (Flexible Spending Account): Manage healthcare expenses with pre-tax dollars.
- 401K Dollar-for-Dollar Up to 3%: Invest in your future with a matching 401K plan.
- Company Paid Long-Term Disability: Coverage provided at no cost, replacing 60% of income during long-term disability.
- Flexible Schedules: Achieve work-life balance with flexible scheduling options.
- Rewards & Recognition Program: Enjoy recognition and rewards for your hard work.
- Accident Insurance: Coverage for expenses following an accidental injury.
- Hospital Indemnity Insurance: Supplemental insurance for unexpected hospital stays.
- Critical Illness: Financial protection against serious health issues.
- Short-Term Disability: Income protection during illness or injury.
- Supplemental Life & AD&D: Additional financial protection for you and your loved ones.
- Legal Services: Access to professional legal assistance.
- Identity Theft Protection: Safeguard your identity and finances.
- Pet Insurance: Coverage for your furry family members.
- Employee Assistance Program: Confidential counseling and support services for holistic well-being.
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